Advertising and Sales

Advertising is an integral part of our social and economic systems. In our complex society, advertising has evolved into a vital communications system for both consumers and businesses. The ability of advertising and other promotional methods to deliver carefully prepared messages to target audiences has given them a major role in the marketing programmes of most organizations. Advertising has become a part of our lives. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising and promotion to help them market products and services in today’s highly competitive market. Advertising performs a crucial role in buyers, knowledge of products and brands available in the market and helps them to select the best suited product for their needs and budget. Thus, consumers have learned to rely on advertising and other forms of promotion for information which they can use in making purchase decisions. it is very essential that students planning a career in business activities understand the deep, complex and long term role that advertising and sales promotion play in today’s economy.On completion of this course, students will be able to understand the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. The young entrepreneurs are supposed to have the knowledge of Advertising and Sales Promotion without which they may not be able to run their business successfully. Specifically, the student will learn to:• Examine the roles and functions of advertising, as well as the concept of Integrated Marketing Communication.• Illustrate the significance of advertising design in creating impactful advertisements.• Assess the efficacy of media planning and strategies.• Comprehend copywriting and different forms of media, including print, outdoor, broadcast, and internet media.• Elucidate public relations and publicity, as well as various sales management strategies and emerging trends in sales management.• Explore the concept of sales promotion and personal selling, along with ethical considerations in sales management.