What you'll learn:
- What is Communication?
- What are the components of communication?
- What are the Strategic Goals of a Marketing Communication?
- What is Integrated Marketing Communication (IMC)?
- What is a Promotion Mix?
- Understanding Advertising
- Understanding Sales Promotion
- Understanding Public Relation
- Understanding Direct & Digital Marketing
- Understanding Personal Selling
- How to decide on the budget of advertising?
- Understanding Media Mix
- Push vs Pull Strategies of promotion
- Consumer Promotion vs Trade Promotion
This course will cover a very important "P" of marketing and that is "Promotion". Many interesting topics are covered in this course, started from understanding what communication is followed by the components of communication. Then, the main topic of the course which is "Integrated Marketing Communication" is explained in much detail covering topics like promotion mix and all the ingredients (tools) of the promotion mix. These include:
Advertising
Sales Promotion
Public Relation/ Publicity
Direct and Digital Marketing
Personal Selling
These topics are so important not only for the students of marketing but also for business and companies to understand. Some other important topics within the above promotion mix are also discussed in the course, which will be of benefit to you.
I am sure that enrolling in this course will be a fruitful learning experience.
Enjoy and see you in the course.
Thanks.
Dr. Jan
