This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.
Overview
Syllabus
- Introduction
- Learning outcomes
- 1 A definition of retailing
- 1 A definition of retailing
- 1.1 Creating a definition of retailing
- 1.2 Retail product ranges
- 1.2.1 Different product choices
- 1.3 Visit a retail store
- 2 What is retail marketing?
- 2 What is retail marketing?
- 2.1 The retail marketing mix
- 3 Marketing communications in retailing
- 3 Marketing communications in retailing
- 3.1 Marketing communications in practice
- 3.2 The linear model of communication
- 3.3 The message
- 3.4 The marketing communication mix
- Conclusion
- References
- Acknowledgements
Tags
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Reviews
4.5 rating, based on 2 Class Central reviews
3.8 rating at OpenLearn based on 37 ratings
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the course completed the retail marketing certification program and I'm blown away by the quality of the course! the instructors were knowledgeable,engaging and provided excellent support throughout the program.
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excellent
It was very useful for me and I learned new tips
I recommend other interested people to participate in this course and add to their knowledge and don't miss this golden opportunity.
Thanks for your tutorial
