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Indian Institute of Management Bangalore

Affiliate Marketing

Indian Institute of Management Bangalore via Swayam

Overview

This course offers an in-depth journey into the world of affiliate marketing, a dynamic and ever-evolving aspect of digital marketing. Spanning six weeks, participants will begin with a comprehensive exploration of affiliate marketing's history and its pivotal role in today's digital landscape. They will then progress to the practical essentials, learning how to become an affiliate, select the right programs, and promote affiliate links effectively. As they advance, the course dives into more sophisticated strategies, such as choosing profitable niches, mastering content creation, implementing SEO techniques, and harnessing the power of social media and email marketing. Additionally, learners will explore critical aspects of managing and scaling affiliate programs, including performance metrics, optimization strategies, and emerging trends. Throughout the course, students will gain hands-on experience and actionable skills, equipping them to thrive in the ever-growing field of affiliate marketing.Course Objectives:Understand the fundamentals and importance of affiliate marketing.Create and manage affiliate accounts and programs effectively.Apply content marketing, SEO, and social media strategies to promote affiliate links.Optimize affiliate marketing performance using key metrics and best practices.Manage and expand affiliate marketing campaigns efficiently.

Syllabus

Week 1: Understanding Affiliate Marketing Basics

Week 2: Becoming an Affiliate

Week 3: Affiliate Marketing Strategies (Part 1)

Week 4: Affiliate Marketing Strategies (Part 2)

Week 5: Managing Affiliate Programs

Week 6: Scaling Affiliate Campaigns

Exam schedule

Taught by

Dr. Mahalakshmi S, Dr. Anitha Nalasivam

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