Online Advertising Courses and Certifications

Online Advertising & Social Media

Master online advertising fundamentals and social media strategies while exploring display ads, ROI calculation, big data analytics, and data visualization for effective digital marketing campaigns.

• Coursera
• 3 hours 24 minutes
• On-Demand
• Free Online Course (Audit)

Amazon PPC Masterclass - The Ultimate PPC Guide

283 ratings at Udemy

Learn Everything You Need To Create Profitable PPC Campaigns and Generate More Amazon Sales

• Udemy
• 1 hour 7 minutes
• On-Demand
• Paid Course

Advertising on Study.com

Connect with millions of motivated students ready for college enrollment through Study.com's advertising platform, reaching a vast audience of potential learners.

• Study.com
• 16 minutes
• On-Demand
• Paid Course

IEEE

A Security Analysis of the Facebook Ad Library

Análisis de seguridad de la Biblioteca de Anuncios de Facebook, explorando debilidades en la transparencia política y proponiendo métodos para detectar actividades coordinadas no declaradas en publicidad electoral.

• YouTube
• 17 minutes
• On-Demand
• Free Video

Simons Institute

Auto-Bidding, Auctions, and Ad Allocation

Explore automated bidding in online advertising, its impact on auction design, and challenges in ad allocation. Learn about recent research at the intersection of auto-bidding and auction theory.

• YouTube
• 42 minutes
• On-Demand
• Free Video

Simons Institute

Google's AdWords Market - How Theory Influenced Practice

Explore how theoretical concepts shaped Google's AdWords market, examining the intersection of mathematics, computer science, and real-time decision making in online advertising.

• YouTube
• 40 minutes
• On-Demand
• Free Video

USENIX Enigma Conference

Characterizing and Measuring Misleading and Harmful Online Ad Content at Scale - USENIX Enigma 2023

Explore the prevalence of misleading online ads, their impact on users, and the need for increased research and transparency in ad content to combat scams and malicious practices.

• YouTube
• 20 minutes
• On-Demand
• Free Video

EuroPython Conference

Behind the Scenes of an Ads Prediction System

Explore the intricacies of ad prediction systems, from user targeting to ethical considerations. Gain comprehensive insights into developing efficient, high-volume ad prediction models and their real-world applications.

• YouTube
• 28 minutes
• On-Demand
• Free Video

Association for Computing Machinery (ACM)

Deep Automated Mechanism Design for Integrating Ad Auction and Allocation in Feed - T1.3

Explore deep automated mechanism design for integrating ad auction and allocation in feed, focusing on CTR, ads, and click models.

• YouTube
• 14 minutes
• On-Demand
• Free Video

Association for Computing Machinery (ACM)

DDPO: Direct Dual Propensity Optimization for Post-Click Conversion Rate Estimation - Session T1.3

Explore innovative techniques for post-click conversion rate estimation in online advertising using direct dual propensity optimization.

• YouTube
• 12 minutes
• On-Demand
• Free Video

Centre for Networked Intelligence, IISc

Learning While Bidding in Vickrey Auctions with Acquisition Rate and Targeting Constraints

Explore optimization strategies for real-time bidding in Vickrey auctions, focusing on cost-minimization algorithms and stochastic approximation methods for ad placement campaigns with targeting constraints.

• YouTube
• 1 hour 8 minutes
• On-Demand
• Free Video

Google TechTalks

Auto-bidding in Online Advertising: Campaign Management and Fairness

Explore auto-bidding strategies in digital advertising, focusing on conversion maximization, ROI constraints, and fairness in auction outcomes. Learn efficient algorithms for multi-channel optimization.

• YouTube
• 52 minutes
• On-Demand
• Free Video

Publicidade e Consumo On-line

9176 ratings at FGV Educação Executiva

Explore técnicas de publicidade online, consumo seguro e eficiente, e aspectos legais. Ideal para educadores, estudantes e profissionais interessados em marketing digital e proteção ao consumidor.

• FGV Educação Executiva
• 5 hours
• On-Demand
• Free Certificate

การผลิตสื่อโฆษณาที่ปลอดภัยและสร้างสรรค์ : ความคาดหวังของสังคมต่อโฆษณา | Ethical and Creative Online Advertising : Society's Expectation of Advertising

เรียนรู้การผลิตโฆษณาออนไลน์อย่างสร้างสรรค์และมีจริยธรรม เข้าใจกลยุทธ์การตลาด พฤติกรรมผู้บริโภค และความรับผิดชอบต่อสังคม พร้อมฝึกปฏิบัติจริง

• ThaiMOOC
• On-Demand
• Free Online Course

media.ccc.de

The Xandr Files: A Deep Look into the Abyss of the Data Industry - French Translation

Plongée dans l'industrie des données : analyse du document Xandr révélant la catégorisation invasive des utilisateurs par les entreprises publicitaires et les courtiers en données.

• YouTube
• 42 minutes
• On-Demand
• Free Video