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Banaras Hindu University

Digital Marketing Strategy

Banaras Hindu University via Swayam

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Overview

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ABOUT THE COURSE: The use of digital platforms, channels, and technologies for the purpose of promoting and advertising goods, services, or brands is known as digital marketing. It includes a broad range of internet marketing techniques and tactics meant to connect with and engage a target audience via different digital platforms. Creating a digital marketing strategy involves planning and implementing online marketing tactics to achieve specific business goals. This course covers various aspects of digital marketing and how businesses can leverage digital channels to reach their target audience, build brand awareness, and drive conversions. This course is designed for individuals looking to enhance their skills in the rapidly evolving field of digital marketing.INTENDED AUDIENCE: Students and Practitioners who wish to polish their knowledge about digital marketing and gain edge in marketing strategy.PREREQUISITES: Graduation in any discipline.INDUSTRY SUPPORT: All types of Industry.

Syllabus

Week 1:Introduction to Digital Marketing
  • Overview of digital marketing channels and their importance.
  • Understanding the digital marketing landscape.
Week 2:Search Engine Optimization (SEO)
  • Strategies to improve website visibility in search engine results.
  • Keyword research and on-page optimization techniques.

Week 3:Social Media Marketing
  • Utilizing social media platforms for brand promotion.
  • Creating and implementing effective social media campaigns

Week 4:Content Marketing
  • Developing content strategies to engage and attract the target audience.
  • Content creation, distribution, and measurement.

Week 5:Email Marketing
  • Building and managing email marketing campaigns.
  • Creating compelling and effective email content.

Week 6:Analytics and Data-Driven Decision Making
  • Utilizing analytics tools to measure and analyze campaign performance
  • Making data-driven decisions to optimize marketing strategies
  • Conversion Rate Optimization

Week 7:Digital Marketing Planning and Strategy
  • Developing a comprehensive digital marketing strategy.
  • Budgeting and resource allocation.

Week 8:Digital Marketing Trends
  • Staying updated on the latest trends and innovations in digital marketing.
  • Adapting strategies to industry changes.

Taught by

Prof. Chinmoy Kumar Roy

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