This Sales and Marketing: Help & Review course provides an easy way to review sales and marketing topics, such as marketing analytics and business planning. This resource can help you study for exams, supplement class materials or enhance your understanding of these topics for career purposes.
Overview
Syllabus
- Ch 1. Foundations of Sales & Marketing
- Ch 2. Ethical Sales & Marketing
- Ch 3. Sales & the Law
- Ch 4. Sustainable & International Marketing
- Ch 5. Strategic Marketing Planning
- Ch 6. The Market Research Process
- Ch 7. Marketing Analytics & Data
- Ch 8. Consumer & Business Marketing
- Ch 9. Segmentation and Product Marketing
- Ch 10. New Product Development & Marketing
- Ch 11. Product Planning & Promotion
- Ch 12. Distribution & Logistics
- Ch 13. Direct & Online Marketing
- Ch 14. Product Branding & Strategies
- Ch 15. Advertising & Sales Promotion
- Ch 16. Selling & Pricing Strategies
- Ch 17. Social Media Marketing Overview
