Use this Principles of Marketing review course to get caught up in your marketing or business classes. Our short video lessons and quizzes can help you get a handle on some of the tougher subjects you're struggling with so you can ace a test or homework assignment.
Overview
Syllabus
- Ch 1. Marketing Philosophies and Ethics: Help and Review
- Ch 2. Competitive Advantage: Help and Review
- Ch 3. The Marketing Environment: Help and Review
- Ch 4. International Marketplace: Help and Review
- Ch 5. Consumer Decision Making: Help and Review
- Ch 6. Business Marketing and Marketing Research: Help and Review
- Ch 7. Segmentation and Product Marketing: Help and Review
- Ch 8. Managing a Product and Retailing: Help and Review
- Ch 9. Overview of Global Logistics & Distribution
- Ch 10. Services Marketing: Tutoring Solution
- Ch 11. Promotion, Advertising and Public Relations: Help and Review
- Ch 12. Selling and Pricing Strategy: Help and Review
- Ch 13. Marketing & Promotion
- Ch 14. Small Business Marketing Strategies
- Ch 15. The Ethics of Advertising, Marketing & Privacy
