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Customer Experience Management Fundamentals

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Overview

This online corporate training course covers the fundamentals of customer experience management. Have your employees complete this course to learn how to better design, measure, manage and enhance customer experiences.

Syllabus

  • Ch 1. Customer Experience Essentials
  • Ch 2. Managing Customer Experience
  • Ch 3. Strategic Customer Experience
  • Ch 4. Designing Customer Experiences
  • Ch 5. Customer Persona & Needs Assessment
  • Ch 6. Building & Mapping the Customer Journey
  • Ch 7. Connecting With Customers
  • Ch 8. Engaging with Customers
  • Ch 9. Customer Relationship Management Basics
  • Ch 10. Product Management & Customer Experience Management
  • Ch 11. Employee Management & Customer Experience Management
  • Ch 12. Internal Sales Basics
  • Ch 13. Customer Experience Measurement & Analysis
  • Ch 14. Enhancing Customer Experience
  • Ch 15. Customer Experience Case Studies

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