Boost your understanding of what you'll be tested on when you take the CLEP Principles of Marketing exam and earn college credit using this test prep course. This Study.com course was last updated in 2018.
Overview
Syllabus
- Ch 1. Marketing Philosophies and Ethics
- Ch 2. Competitive Advantage
- Ch 3. The Marketing Environment
- Ch 4. International Marketplace
- Ch 5. Consumer Decision Making
- Ch 6. Promotion, Advertising and Public Relations
- Ch 7. CLEP Principles of Marketing Flashcards
- Ch 8. Additional CLEP Principles of Marketing Flashcards
