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LinkedIn Learning

Social Media Marketing: Strategy and Optimization

via LinkedIn Learning

Overview

Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.

Syllabus

Introduction
  • Make your brand's social media more effective
  • How to build your social media strategy
  • How to identify and segment your customers
1. Start Your Social Strategy with a SWOT
  • How to conduct a social media audit
  • How to use data to identify your social media strengths
  • How to analyze your SWOT and adapt your social media plan
2. What Matters Most with Social Media Platforms
  • Social media platforms and their superpowers
  • How to boost awareness with ads and promoted posts
  • Social commerce meets the four Ps
  • Influencer marketing and the creator economy
  • How to create stories
  • Harness the immediacy: Livestream video
  • How to build connections with podcasts and social audio
  • Adding generative AI to your content marketing tool kit
  • Gaze into the future: Marketing in the metaverse
3. How to Launch Your Social Media Strategy
  • How to refine your brand's social media content mix
  • How to optimize paid, earned, shared, and owned media
  • Measure what matters to your brand
Conclusion
  • Continue your social media strategy journey

Taught by

Martin Waxman

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4.7 rating at LinkedIn Learning based on 3380 ratings

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