Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Overview
Syllabus
Introduction
- Make your brand's social media more effective
- How to build your social media strategy
- How to identify and segment your customers
- How to conduct a social media audit
- How to use data to identify your social media strengths
- How to analyze your SWOT and adapt your social media plan
- Social media platforms and their superpowers
- How to boost awareness with ads and promoted posts
- Social commerce meets the four Ps
- Influencer marketing and the creator economy
- How to create stories
- Harness the immediacy: Livestream video
- How to build connections with podcasts and social audio
- Adding generative AI to your content marketing tool kit
- Gaze into the future: Marketing in the metaverse
- How to refine your brand's social media content mix
- How to optimize paid, earned, shared, and owned media
- Measure what matters to your brand
- Continue your social media strategy journey
Taught by
Martin Waxman
