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LinkedIn Learning

Sales Enablement

via LinkedIn Learning

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Overview

Learn how to build a sales enablement program to provide the information, research, tools, and training your sales org needs to drive results.

Syllabus

Why Is Sales Enablement So Important?
  • What is sales enablement?
1. The Value of Sales Enablement
  • The value sales enablement brings to sales professionals
  • The value sales enablement brings to customers
2. Designing Your Sales Enablement Program
  • Setting objectives, goals, and outcomes
  • Engaging the sales professional
3. Putting Sales Enablement to Work
  • Leadership, support, and accountability
  • Build your sales enablement team
4. Assessing, Measuring, and Enhancing Your Sales Enablement Program
  • Sales enablement best practices
  • What to measure, what to track, and how to do it

Taught by

Meridith Powell

Reviews

4.7 rating at LinkedIn Learning based on 620 ratings

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