Organizational Thought Leadership

Introduction

• Why does thought leadership matter?

1. Getting Started

• What is a thought-leading organization?
• Scaling the thought leadership maturity curve
• What's required to build a thought-leading organization?

2. Identifying Your Niche and Cause

• Understanding your audience(s)
• Identifying your niche and point of view
• Creating the future you are committed to
• Taking a stand

3. Developing a Recognizable Point of View

• Developing your talking points
• Finding common ground
• Creating a common language, taxonomy, and content library
• Aligning to trends
• Determining your brand voice
• Staying top of mind

4. Ensuring the Right Talent and Culture

• Building the right skills throughout the organization
• Creating supportive cultural norms
• Fostering peer networks to support your efforts
• Supporting your thought leaders
• Structuring your thought leadership support team

5. Building an Engaged Ecosystem

• Leverage your ecosystem to scale change
• Building change initiatives across an industry
• Designing your ideas for scale
• Developing visual frameworks

Conclusion

• Measuring your progress
• Leverage your thought leadership to create an unstoppable momentum