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LinkedIn Learning

Marketing Tools: Digital Marketing

via LinkedIn Learning

Overview

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Discover powerful digital marketing tools proven to be reliable and effective.

Syllabus

Introduction
  • Discover the top digital marketing tools
1. Foundations of Digital Marketing: Selecting the Right Tools
  • Important areas of digital marketing
  • Selecting the right marketing tool
2. Social Media Marketing: Platforms, Tools, and Strategies
  • Organic social media marketing platforms
  • Promoting content on social media
  • Social media management tools and suites
3. Digital Advertising: The Top Tools and Platforms
  • Different methods of digital advertising
  • Display advertising platforms and tools
  • Bid management platforms and tools
  • Search engine marketing tools
  • Video advertising platforms and tools
  • Mobile advertising platforms and tools
4. Top Tools for Content Creation, Curation, and Collaboration
  • Content design tools for digital marketing
  • Content curation tools for digital marketing
  • Team collaboration tools for digital marketing
5. Analytics and SEO in Digital Marketing Campaigns
  • Website analytics tools
  • Website user experience (UX) tools
  • Free SEO tools and techniques
  • Paid SEO tools
6. Email Marketing: The Top Tools
  • Choosing an email marketing solution
  • Top email marketing tools
7. Affiliate and Influencer Marketing: Finding Marketers
  • Tips for selecting the right affiliate marketing platform
  • Top affiliate marketing networks
  • Finding influencers
Conclusion
  • Recommended essentials for digital marketing
  • Stay up-to-date in the world of digital marketing

Taught by

Anson Alexander

Reviews

4.8 rating at LinkedIn Learning based on 586 ratings

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