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LinkedIn Learning

Marketing on Facebook: Managing a Company Page

via LinkedIn Learning

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Overview

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Learn how to manage a company page on Facebook. Discover great ideas on content, methodologies, and strategies for success.

Syllabus

Introduction
  • Managing your Facebook company page
1. Managing Your Page
  • Setting up page roles
  • Privacy and security
  • Using Business Manager to stay organized
2. Building a Content Strategy
  • Types of posts
  • Using produced video
  • Using live video
  • Promoting events on Facebook
3. Increasing Page Reach
  • Growing organic reach
  • Creating conversations
4. Growing Your Community
  • Using Facebook Groups
  • Facebook Messenger best practices
  • Growing with Facebook advertising
5. Improving Page Performance
  • Page insights and performance
  • Tips for improving your page performance

Taught by

Megan Adams

Reviews

4.7 rating at LinkedIn Learning based on 181 ratings

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