By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.
Overview
Syllabus
- Promoting your Business Page with Facebook Marketing
- The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The project begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.
Taught by
Kathleen Bergner and Mallory Baumb
