Learn to use an integrated marketing communication strategy to create a seamless experience across touch points to differentiate from competition and attract and retain customers.
Overview
Syllabus
Introduction
- What is integrated marketing communications?
- Identify marketing integration challenges
- Overcome marketing integration barriers
- Example: Overcoming integration barriers
- Define and differentiate your competitive set
- Transform SWOT into opportunity analysis
- Example: Identifying market opportunities
- Integration starts with your brand
- Engaging customers with integrated brand storytelling
- Brand storytelling in action
- Omnichannel vs. integrated marketing
- Helping your brand connect with customers
- Example: Paid, owned, earned integration
- Measure with integrated KPIs
- Optimize with a performance dashboard
- Example: Integrated KPIs
- IMC is an ongoing process
Taught by
Dina Shapiro
Related Courses
-
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
4.8 -
Content, Advertising & Social IMC
-
A New Map for Product Managers — Strategic Brand Development for the Global Middle Class Markets
-
Brand Marketing Bootcamp: Build An Actionable Marketing Plan
-
Developing a Marketing Mix for Growth
3.0 -
From Likes to Leads: Interact with Customers Online
