Learn about generative AI breakthroughs, opportunities and risks for marketers, and strategies digital marketers can use to integrate AI tools into creative workflows.
Overview
Syllabus
Introduction
- Digital marketing meets generative AI
- Narrow versus general AI
- Four AI concepts marketers need to know
- Crafting a marketing prompt
- AI and writing in marketing
- AI and design in marketing
- AI and video in marketing
- Generative AI beyond writing and design
- AI, the metaverse, and immersive marketing
- AI issues, risks, and policies
- AI workflow and marketing tools
- AI and your marketing and creative team
Taught by
Martin Waxman
