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LinkedIn Learning

Develop Your Content Creation and Campaign Skills for Marketing

via LinkedIn Learning Path

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Overview

One of the greatest skillsets of the marketing professional is the ability to create, deliver, and measure compelling marketing content. Build your expertise in this constantly evolving field by acquiring and honing the necessary skills for content creation and marketing campaign activities.
  • Explore core concepts in content marketing.
  • Identify the best platforms and tools for your content.
  • Learn how to run an effective, efficient marketing campaign.

Syllabus

Courses under this program:
Course 1: Content Strategy for Marketers
-Learn how to develop a content strategy with common marketing objectives—from generating leads to increasing your brand's authority.

Course 2: Social Media Marketing Tips
-Learn useful tips for marketing on all social media platforms.

Course 3: Content Marketing: Ways to Repurpose Video Content
-Explore cutting-edge content marketing strategies to repurpose video content across various platforms and boost engagement with your audience.

Course 4: Marketing Strategy: Relatable Video Content
-Discover ways to bolster your brand marketing strategy with compelling and relatable video content.

Course 5: Digital Marketing Tools: Create a Marketing Campaign from Start to Finish
-Explore tools and easy-to-use strategies to create a successful digital marketing campaign from scratch.

Courses

Taught by

Amanda Milligan, Sam Dey, Tamara Thompson, Deirdre Breakenridge and Anson Alexander

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