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Digital Marketing Tools: Create a Marketing Campaign from Start to Finish

via LinkedIn Learning

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Overview

Explore tools and easy-to-use strategies to create a successful digital marketing campaign from scratch.

Syllabus

Introduction

Key tools to create a digital marketing campaign
What you should know before watching this course

1. How to Develop a Digital Marketing Campaign Strategy

Set marketing campaign SMART goals with Airtable
Determine campaign target market with Google Analytics
Specify a budget for your digital marketing campaign
Determine channels and messaging

2. How to Create and Prepare Content for Your Campaign

Develop a content plan in Airtable
Create marketing campaign content with Canva
Perform keyword research with Ubersuggest
Prepare website landing pages with WordPress

3. How to Execute Your Digital Marketing Campaign

Run pay-per-click (PPC) advertising with Google Ads
Post to Instagram, Twitter, and Facebook with Hootsuite
Perform email marketing with HubSpot
Find affiliates and influencers for your campaign

4. How to Analyze Your Campaign Performance

Add goal tracking to Google Analytics
Review campaign performance with Google Analytics
Reevaluate your campaign goals

Conclusion

Continue to refine your marketing techniques

Taught by

Anson Alexander

Reviews

4.7 rating at LinkedIn Learning based on 1631 ratings

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