Digital Marketing Tools: Create a Marketing Campaign from Start to Finish

Introduction

• Key tools to create a digital marketing campaign
• What you should know before watching this course

1. How to Develop a Digital Marketing Campaign Strategy

• Set marketing campaign SMART goals with Airtable
• Determine campaign target market with Google Analytics
• Specify a budget for your digital marketing campaign
• Determine channels and messaging

2. How to Create and Prepare Content for Your Campaign

• Develop a content plan in Airtable
• Create marketing campaign content with Canva
• Perform keyword research with Ubersuggest
• Prepare website landing pages with WordPress

3. How to Execute Your Digital Marketing Campaign

• Run pay-per-click (PPC) advertising with Google Ads
• Post to Instagram, Twitter, and Facebook with Hootsuite
• Perform email marketing with HubSpot
• Find affiliates and influencers for your campaign

4. How to Analyze Your Campaign Performance

• Add goal tracking to Google Analytics
• Review campaign performance with Google Analytics
• Reevaluate your campaign goals

Conclusion

• Continue to refine your marketing techniques