Marketing Strategy: Relatable Video Content

Introduction

• Building a marketing strategy for relatable video content

1. Building Video into Your Marketing Strategy

• Using an audit to assess and analyze relatable video assets
• Creating a marketing video foundation checklist
• Securing resources for your marketing video innovation
• Identifying your marketing video content goals

2. Creating Branded, Authentic, Compelling Marketing Videos

• Stepping into your role as a video director
• Identifying what resonates for your customer in videos
• Creating messaging to meet customer passion in videos
• Building your brand through meaningful video

3. Leveraging Video Formats for Multiple Marketing Channels

• Outlining audience immediacy in any channel
• Creating video-on-demand for social media marketing
• Developing livestream videos in your marketing campaigns
• Identifying how relatable video can work for your website
• Building thought leadership through video

4. Integrating Video into Existing and Standalone Campaigns

• Using video to ignite your brand champions
• Propelling your brand story and your people through video
• Creating video campaigns with public momentum

5. Measuring Relatable Videos in Your Marketing Program

• Building, launching, and measuring the video experience
• Including video in your marketing campaign's metrics

Conclusion

• Continually refining your relatable video marketing strategy