Social Media Marketing Tips (2019)

Introduction

• The importance of social media marketing

1. Social Media Content Strategy

• Research the market
• Types of social media content
• Creating a content calendar
• Content syndication

2. Social Media Content Types

• Live streaming
• Video content
• Infographics
• Image content

3. Social Media Discoverability

• Hashtags
• Collaborations
• Trends
• Brand ambassadors and social influencers

4. Measuring the ROI of Social Media Campaigns

• Google Analytics for social media
• List building on social media
• Vanity metrics
• Improve engagement

Conclusion

• Next steps