Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Overview
Syllabus
Introduction to X (Twitter)
- Introduction to X (Twitter)
- X (Twitter) Today
- Features Overview
- Understanding the algorithm
Hashtags and Topics
- Trends and Topics
- Hashtags 101
- Hashtag types
- Hashtag Research
- Insights and analytics
Research and Content Strategy
- Paid advertising on X (Twitter)
- Ad analytics
- Analyze the competition
- Determining a brand voice
- Content strategy
- Content cadence and scheduling
Importance of Blogging
- Introduction to blogging
- Choosing the right blog platform
- Storytelling strategies
- Understanding evergreen content
- Creating paid content
Taught by
Nicole McCullum, J.J. Coleman, and Dan Rodney
