Get the tools you need to strategize your communication efforts, craft the change communication message, manage difficult questions, overcome resistance, and more.
Overview
Syllabus
Introduction
- Communicating change
- Course overview
- Impact of change communication
- Successful change communication
- Identify your audience
- Determine when to communicate change
- Determine how to communicate change
- What to communicate during times of change
- Frame your communication message
- Five questions people have in times of change
- Managing difficult questions
- Reasons people resist
- Empathize with others
- Communicating honestly in times of change
- Communicating with stories
- Positive feedback
- Change communication guide and resources
Taught by
Brenda Bailey-Hughes and Tatiana Kolovou
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