As a crafter you have plenty of admirers, yet persuading someone who is interested in your work to become a paying customer is no small feat. Learn how you can create a customer path that gets the people who love your products to pay for them again and again.
Capturing someone’s attention for long enough to entice them to buy is a major victory for small business owners. Learn how to incite people’s interest and pave a path to purchase once you have it. Tara Swiger is a marketer and yarn artist who has helps other creators activate their businesses through smart marketing and strategic sales plans. In Marketing for Crafters: Building Your Customer Path you’ll learn how to set yourself up to sell and how to nurture customers so they keep coming back.
You already make awesome stuff! Join Tara Swiger for Marketing for Crafters: Building Your Customer Path and master selling it. Â
Overview
Syllabus
- How to Start a Craft Business and Develop a Customer Path
- How Does Your Online Presence Feel?
- What Your Online Presence Needs
- Hi! - How People Find Your Craft Business
- A Guide to Discovery Online & the Real World
- Making Online Assets that are Shareable
- Enticing the Handmade Goods Buyer Into Your World
- The Power of Email for Craft Businesses
- Creating Marketing Content That Connects
- Buy: That Magic Moment
- Make a Clear Offer
- How to Keep'em Coming Back to Your Craft Business
Taught by
Tara Swiger
