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CreativeLive

Turn Your Service Into a Product

via CreativeLive

Overview

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Typically, when you sell a service, you have work more to earn more – and that can be exhausting. Find out how you can stop trading time for money in Turn Your Service Into a Product with Tara Gentile.

In this comprehensive class, you’ll find out exactly what it takes to transform your process into a product, program, book, or class you can sell. 
Tara will teach you how to:

  • Use previous client work to develop your focus
  • Create a process plan from work you’ve done in the past
  • Discover what’s important to the people who matter most
  • Identify your must-have components — and edit out the rest
  • Develop a prototype and package it
  • Create a sales and marketing plan
The key to making more money is to serve more people without burning out or working harder. Tara will help you discover and document your process, so you can take a backseat and serve more clients without doing more work.

Turn Your Service Into a Product with Tara Gentile is for business owners who deliver a service and are ready to make more money, serve more customers, enjoy more free time, and cultivate influence in their industry.

Whether you are a designer, coach, developer, therapist, doctor, writer, or consultant (or pretty much anything else you can think up), this class will help you earn more money while working less, by transforming your process, methodology, or ideas into products and programs you can can sell, at scale. 

Syllabus

  • Class Introduction
  • Change How You Think About Your Business
  • The Profit in the Process
  • What is an Asset?
  • Set a Different Goal
  • Name Your Unfair Advantage
  • Document Your Client Intake Process
  • Identifying What You're REALLY Selling
  • Create Your Process Plan
  • Apply Your Unfair Advantage
  • Build to Sell
  • Observe What Matters in Your Customer's World
  • Identify & Engage the Opportunities
  • Test Your Response
  • Describe the Transformation
  • Find & Test Your Key Insight
  • Bulid to Sell (Part Deux)
  • Price Your Product
  • Make Your Offer
  • Gather Feedback
  • Iterate, Reposition, Differentiate
  • Create the Ideal Customer Experience
  • Identify What Your On-Boarding System Needs
  • Analyze System Needs & Solve Customer Problems
  • Automate Your On-Boarding Process
  • Get Attention
  • Get Commitment
  • Get Buy In
  • Get the Sale

Taught by

Tara McMullin

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