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CreativeLive

Build A Stand-Out Business

via CreativeLive

Overview

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Your business should be a beacon for the right people. It should effortlessly connect with the customers and clients who can benefit most from the product or service you have to offer.

But with the market getting noisier and noisier, it can be hard to stand out.

The good news is that you can design your business to be that beacon. You can bake what makes it unique into everything you offer and every message you bring to market.

Tara Gentile, one of our bestselling Money & Life instructors, has developed a system for ensuring your business stands out, without resorting to fads or formulas. Tara helps you tap into what makes your business naturally attractive so customers want to do business with you.

In this 25 lesson course, Tara Gentile guides you step-by-step through how to:

  • Use your natural strengths to shape your business even if you’re new to entrepreneurship
  • Leverage your passion so you can create marketing that’s natural & authentic
  • Find your Unfair Advantage so you can stand-out from the crowd
  • Focus on a singular goal and start creating your legacy
  • Build on a set of Guiding Principles so you always know the right decision
  • Share your vision so you can create a community and audience
  • Speak with a unique voice so you’re never mistaken for the competition
Throughout the course, we’ll tackle goal-setting, community-building, social media, content marketing, metrics and analysis, sales, and product development.

By the end of these 25 powerful lessons, you’ll have a complete blueprint for building your stand-out business and leading yourself to the success you dream of.

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Syllabus

  • Your Business, Your Way is the Only Way
  • Make Your Business Fascinating
  • Create Your Guiding Principles
  • Analyze the Market
  • Find Your Unfair Advantage
  • Enter the Conversation
  • Fill Your Customers Need: Case Study with Sue Bryce
  • Know Your Conditions for Connection: Case Study with Alex Blumberg
  • Insert Your Unique Point of View
  • Create Unique Content
  • Identify Your Vision
  • Elicit the Right Responses
  • Define Your Key Performance Indicators
  • Track Your Key Performance Indicators
  • Declare Your Chief Initiative
  • Make Your Website Stand Out
  • Write a Stand-Out Business Bio
  • Sell Products That Stand-Out: Case Study with Chase Jarvis
  • Build a Compelling Communiity
  • Create Your Digital Sales and Marketing Plan
  • Check In with Students
  • Creating Email that Stands out & Sells with Julie Gora from MailChimp
  • Stand Out on Social Media
  • Build a Distinctive Blog
  • Sell Yourself
  • Go Forth & Conquer
  • Final Check In with Students

Taught by

Tara McMullin

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