You are the expert on your products and your story. Learn how to turn that story into a marketing message that communicates the value of your handcrafted products in a compelling and memorable way.
In Marketing for Crafters: Talk About Your Work, Tara Swiger will guide you through the process of creating a marketing message that feels authentic to you and resonates with buyers. Tara will help you identify the right audience for your brand and coach you on crafting products that meet your customers’ needs. You’ll also learn about sharing your marketing message in a relatable and trustworthy way.
Buyers of handmade goods love to hear the story behind their purchases; learn how to find them and confidently tell yours. Â
Overview
Syllabus
- What Marketing IS (and Isn't)
- What is Your Craft Business’s North Star?
- Setting Your Intention for Your Craft Business
- Marketing That Stands Out: Your Sparkle
- Spotting Your Marketing Sparkle
- Focusing Your Marketing Sparkle
- Marketing to the Right People
- Who is the Right Buyer for My Crafts?
- Focusing Your Marketing on Your Right Person
- Speaking Your Customer's Language
- How to Unify Your Marketing Messages
- Clarifying Your Marketing Message
Taught by
Tara Swiger
