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Coursera

Product Strategy and Roadmapping

via Coursera

Overview

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Transform your innovative product ideas into reality with this course. Learn to generate, evaluate, and prioritize concepts, crafting a compelling product vision and strategy. Develop detailed roadmaps to guide development, define precise requirements, and collaborate effectively with stakeholders. By the end of this course, you'll be able to: ● Generate new product ideas based on market and competitive research. ● Develop a high-level product strategy. ● Create a detailed product roadmap outlining objectives, milestones, and timelines. ● Define product requirements. ● Complete a final project that demonstrates your ability to develop a product strategy and roadmap. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

Syllabus

  • Generating product ideas
    • In this module, you will unleash your creativity and learn how to generate innovative product ideas that address market needs and opportunities based on competitive analysis and market research.
  • Developing a product strategy
    • This module lays the groundwork for successful product management by exploring the critical first steps in shaping a product's direction. You'll learn to craft a compelling product vision that inspires and guides development, set SMART objectives that translate that vision into actionable goals, and ensure your product strategy aligns seamlessly with broader business objectives.
  • Creating a product roadmap
    • In this module, you'll master the art of crafting a visual product roadmap that effectively communicates the product's development timeline, key milestones, and releases. You'll learn how to prioritize features and releases based on their impact on business goals, user needs, and technical feasibility. Additionally, you'll gain the skills to estimate the effort and resources required for each feature or release, ensuring your roadmap is both realistic and achievable. By the end of this module, you'll be equipped to create compelling roadmaps that guide your product's journey, align stakeholders, and drive successful product development.
  • Defining product requirements
    • In this module, you'll delve into the critical process of defining product requirements. You'll learn how to identify and document both functional and non-functional requirements, ensuring a clear understanding of what the product needs to do and how it should perform. You'll master the art of creating user stories and use cases to capture user needs and expectations effectively. Additionally, you'll explore strategies for collaborating with the development team, fostering open communication and ensuring alignment throughout the development process. By the end of this module, you'll possess the skills to translate user needs into actionable requirements, paving the way for successful product development and delivery.
  • Stakeholder & changemanagement essentials
    • In this module, you'll gain a deep understanding of the symbiotic relationship between stakeholder management and change management in the dynamic world of product development. You'll learn to identify and understand key stakeholders, their unique perspectives, and how to build strong, lasting relationships with them. We'll also dive into the strategies for effectively communicating and managing expectations throughout the product lifecycle, particularly during times of change. You'll explore how to anticipate and address resistance, foster collaboration, and ensure all stakeholders feel heard and valued. By mastering these intertwined skills, you'll be equipped to navigate the complexities of product development, drive successful outcomes, and cultivate an environment of trust and support for your product initiatives.

Taught by

Xbox

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