Overview

In this comprehensive capstone course, you’ll apply your product management skills to take on the role of a product manager and, using the scenario provided, produce 16 essential industry-recognized product management artifacts. You’ll create an Ansoff matrix, the product vision document, the Product Requirements Document (PRD), and the product roadmap. You’ll also develop the business case and create the product narrative, the positioning statement, marketing collateral recommendations, a demand generation plan, and an end-of-life plan. You’ll submit your completed artifacts for peer review and grade your peers’ submissions. These artifacts can help you demonstrate your readiness for entry-level product manager roles to future employers. Then, test your knowledge with questions similar to those you will experience when taking the Association of International Product Marketing & Management (AIPMM) Certified Product Manager (CPM) certification exam. Take advantage of the bonus module to get personal portfolio tips that can help you showcase your product management acumen to prospective employers. You’ll also get helpful resume tips and advice about starting your product manager job search.

Syllabus

Product Management: The Fundamentals

Begin module one by learning about the product manager’s role and the associated necessary requirements for success. Then, explore the Porter Five Forces model, a strategy tool used to evaluate market attractiveness and aid in planning and decision-making. Next, learn about applying the Ansoff Matrix to illustrate potential product growth strategies. You’ll also demonstrate skills in a hands-on lab where you can apply the Porter and Ansoff models to a product scenario and perform a product manager skills inventory.

The Conceive and Plan Phases

In this module, you’ll explore product conception and planning. You'll learn which entries to include as part of product concept and product vision documents and how to add these entries to those documents. You will gain hands-on experience working on a product concept document in a hands-on lab. Then, discover what information you’ll include in a product requirement document. Next, learn why user stories are essential to the product backlog. And finally, gain fundamental knowledge you need to know to create a business case.

The Develop and Qualify Phases

In this module, you’ll learn about the Develop and Qualify phases of product development. Begin with the Develop phase and gain insight into the purpose and content of a beta plan. Then, explore the five areas of usability testing. You’ll apply your knowledge in a hands-on lab where you will develop a beta plan and define usability testing requirements for a provided scenario. Next, focus on the Qualify Phase. You’ll learn about readiness categories and how to complete a readiness assessment report. Then, apply your knowledge in a hands-on lab where you will use a provided scenario to create a launch readiness assessment report.

Launch, Delivery, and Retire Phases

In this module, you’ll complete your project management lifecycle journey with the Launch, Deliver, and Retire Phases. Learn about essential final positioning and marketing collateral considerations for your product’s Demand Generation Plan, and practice creating a Demand Generation Plan using a provided scenario. You’ll complete your journey with the product development life cycle by learning about the Deliver and Retire phases and discovering how to create an End-of-Life (EOL) plan using a provided scenario.

Final Submission and Evaluation

In this module, you’ll complete a final project and submit your work from prior modules to demonstrate that you have the knowledge required to complete documents utilized throughout the product development lifecycle. Then, you'll complete the final quiz to validate your knowledge. This quiz includes questions similar in style to what you may encounter in the AIPMM Certified Product Manager certification exam, however the actual exam has a lot more questions.

(Bonus) Portfolio Development and Job Readiness

In this bonus module, discover how to create an impactful personal portfolio that demonstrates your product management career readiness. This module also includes valuable resume preparation and job search tips.