IBM Product Manager

Get started with using Agile Development and Scrum with this self-paced introductory course! After successfully completing this course, you will be able to embrace the Agile concepts of adaptive planning, iterative development, and continuous improvement - resulting in early deliveries and value to customers. You will look at Scrum as a framework and learn how to apply it alongside Agile. You will also become familiar with related methodologies like Waterfall, Extreme Programming (XP), and Kanban. Apply Agile practices derived from lean manufacturing concepts, like test-driven development. Learn how a scrum team functions. Also learn about the importance of Agile iterative planning and enable yourself to write good user stories and track your team’s progress using a kanban board. Create and refine a product backlog collaboratively with the team and the customer, in a flexible and blameless culture. You'll also learn how to use burndown charts, achieve sprint goals, and conduct the sprint review and retrospective. This approach will lead you to higher levels of efficiency, with the ability to plan and execute sprints with your development team, measuring success with actionable metrics. This course is about more than facts and processes. It is about working collaboratively on a self-organizing team, coached by a scrum master, and building what is needed, rather than simply following a plan. Developed and taught by an experienced Agile practitioner, the course includes hands-on practice through realistic scenario-based labs using GitHub and ZenHub. The course will benefit anyone who wants to get started with working the Agile way or transform the organizational culture to adopt and realize the benefits of Scrum. This includes Project Managers, Product Managers, and Executives. It is particularly suitable for IT practitioners such as software developers, development managers, and IT Scrum Masters.

In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one. This introductory course is a valuable investment for those looking to start a career in product management. Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®. The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You’ll hear from industry experts discussing their points of view, so you learn about their first-hand experiences. This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background.

A Product Manager’s role in an organization is to drive product strategy development and implementation. They effectively engage with stakeholders to transform how an organization does business through high-impact product solutions. This course will provide an overview of the Product Management Lifecycle. You will then learn about the Product Conceive and Plan phases in detail. You will discover tools and techniques used in product concept identification. In addition, you will acquire skills to work with SWOT analysis and the Product Concept document. The course also prepares you to establish a team and develop a project charter. Hands-on labs will help you practice working on market and solution analysis using a Market Requirement Document. You will also investigate a product business case and perform a financial analysis. Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge. You will be able to apply the concepts learned in the course in a final project. This course is suitable for anyone who aspires to apply for product management jobs and understand various lifecycles used in product management, including agile. It does not require any prior degree.

Product managers play a crucial role in driving the development and success of a product, serving as a critical link between customers, stakeholders, and the development team. They are responsible for understanding market requirements, defining product objectives and features, and overseeing the entire product lifecycle from conception to its release. This course will provide you with valuable skills in fostering productive collaborations, engaging stakeholders effectively, and enhancing communication abilities. You will learn about Kotler's Five Levels of product and market segmentation. In addition, you’ll explore the product manager's role in business development, SWOT analysis, and Porter's Five Forces Model for market assessment. The course also helps you understand the concepts of innovation and ideation and equip you with crucial skills for effective communication and teamwork in the field of Product Management. Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge. You will be able to apply the concepts learned in the course in a final project. This course is suitable for anyone who aspires to apply for product management jobs. It requires no prior experience or knowledge of product management.

In this course you will be introduced to the steps required to effectively develop and launch a new product. These are important phases of the product management lifecycle and generally consume majority of the product manager's time. The course highlights how resources are assigned to design, create, and test the new product. The course also walks you through best practices to ensure a smooth transition from product development to product launch and delivery. Then, once the lifecycle of the product has come to an end, you will learn about how the Product Manager oversees retirement processes for the product. Throughout this course, several product management experts will share their insights and experiences in product management. Practice quizzes and graded quizzes will test your knowledge throughout. Also, you will put what you have learned to the test in a series of practical exercises that culminates in a final project allowing you to demonstrate real-word product management expertise. This course is suitable for anyone who aspires to apply for product management jobs. It requires no prior experience or knowledge of product management.

In this comprehensive capstone course, you’ll apply your product management skills to take on the role of a product manager and, using the scenario provided, produce 16 essential industry-recognized product management artifacts. You’ll create an Ansoff matrix, the product vision document, the Product Requirements Document (PRD), and the product roadmap. You’ll also develop the business case and create the product narrative, the positioning statement, marketing collateral recommendations, a demand generation plan, and an end-of-life plan. You’ll submit your completed artifacts for peer review and grade your peers’ submissions. These artifacts can help you demonstrate your readiness for entry-level product manager roles to future employers. Then, test your knowledge with questions similar to those you will experience when taking the Association of International Product Marketing & Management (AIPMM) Certified Product Manager (CPM) certification exam. Take advantage of the bonus module to get personal portfolio tips that can help you showcase your product management acumen to prospective employers. You’ll also get helpful resume tips and advice about starting your product manager job search.