Navigate the thrilling journey of product launch with confidence. This course equips you to plan and execute successful launches, foster cross-functional collaboration, and develop impactful marketing and sales strategies. Plus, explore how generative AI can revolutionize every stage of product management, from launch to legacy.
By the end of this course, you'll be able to:
● Plan and coordinate a successful product launch.
● Develop and implement product marketing and sales strategies.
● Apply quality assurance and control techniques.
● Manage the product life cycle post-launch, including updates and improvements.
● Complete a final project that explains the ability to launch and manage a product.
Overview
Syllabus
- Product launch planning
- In this module, you'll learn the essential steps to plan and coordinate a successful launch, ensuring your product makes a grand entrance into the market.
- Product marketing and sales strategies
- This module dives into the dynamic world of product marketing and sales, equipping you with the strategies to promote your product effectively and drive conversions.
- Quality assurance and control
- In this module, you'll explore the critical role of quality assurance and control, learning how to implement robust processes to guarantee your product meets and exceeds expectations.
- Post-launch management
- This module guides you through the ongoing process of managing your product's life cycle, including monitoring performance, gathering feedback, and implementing updates to keep your product thriving in the market.
- Performance evaluation and process improvement
- This module focuses on evaluating product performance, analyzing data, and implementing process enhancements to optimize your product development and launch strategies.
- Application of GenAI in product management
- In this module, explore how generative AI can revolutionize product management by enhancing ideation, planning, marketing, sales, and even interview preparation, empowering you to create innovative products and navigate the evolving job market with confidence.
Taught by
Xbox
