Upgrade Your Marketing Strategy with Microsoft Copilot

Overview

Class Central Tips

This is primarily aimed at first- and second-year undergraduates interested in engineering or science, along with high school students and professionals with an interest in programming.This course is the first of a series that aims to transform your marketing capabilities with Microsoft Copilot. In this course, you’ll be introduced to the world of GenAI and how it can improve your marketing strategy. You’ll learn how a marketing organization can implement Microsoft Copilot in each of its marketing functions including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention. And you'll step through the process of using Microsoft Copilot to upgrade your marketing strategy. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization. By the end of this course, you’ll be able to: Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey. Improve customer analysis and targeting capabilities using Microsoft Copilot. Design higher performing creative content with Microsoft Copilot to engage a broader target audience.

Syllabus

Mastering Microsoft Copilot's GenAI Capabilities

Welcome to 'Upgrade Your Marketing Strategy and Capabilities with Microsoft Copilot', the first course of the 'Microsoft Copilot for Marketing Specialization'! By enrolling in this course, you are taking the first step to transforming your marketing with GenAI. In the first module of this course, we'll learn about GenAI, specifically the features and capabilities introduced with Microsoft Copilot. We will also learn how to setup Microsoft Copilot for your marketing team and how to address commonly asked questions. By the end of this module, you will know what's possible with Microsoft Copilot and how to set it up for yourself and your team. So let's get started!

Implementing Microsoft Copilot in Each Marketing Function

In the second module of this course, we'll review how to create effective GenAI prompts for marketing purposes. We'll also discover how to effectively share and publish GenAI results. And we'll learn how Microsoft Copilot is implemented in each marketing function including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention.

Transforming Your Marketing Strategy with Microsoft Copilot’s GenAI

In the third module of this course, we'll walk through the exercise of enhancing a marketing strategy with Microsoft Copilot. We'll dive deep into three main aspects: how to conduct competitive analysis, how to generate tailored strategies for each marketing channel, and how to generate marketing performance reports and insights.

Course Wrap Up

In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment. You'll then learn about next steps for continuing the Specialization.