Smarter Content Creation with Microsoft Copilot

Overview

Class Central Tips

This course is the third in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on content creation. In this course, you’ll familiarize yourself with the various types of content that can be created with Microsoft Copilot. You’ll then learn how to generate content ideas and generate a content calendar. And lastly, you'll step through the process of using Microsoft Copilot to generate high performing content at scale. By the end of this course, you’ll be able to: Explain the various types of content that can be created with Microsoft Copilot's GenAI Generate content ideas with Microsoft Copilot Produce high performing content at scale with Microsoft Copilot

Syllabus

Microsoft Copilot’s GenAI Content Opportunities

Welcome to 'Smarter Content Creation with Microsoft Copilot', the third course of the 'Microsoft Copilot for Marketing Specialization'! By enrolling in this course, you are taking the next step to transforming your marketing creative with GenAI. In the first module of this course, we'll learn the various types of content that can be created with Microsof Copilot. Then we will learn the best practices for Mirosoft Copilot around brainstorming and idea refinement for content themes and calendars. And lastly, you will learn how to apply Microsoft Copilot to generate high performing creative at scale. By the end of this module, you will know how to use Microsoft Copilot to generate smarter creative content. So let's get started!

Idea Generation with Microsoft Copilot’s GenAI

In the second module of this course, we'll review how to generate ideas for content generation with Microsoft Copilot. You will also learn how to use Microsoft Copilot to refine your ideas and outline a content calendar for your organization.

Using Microsoft Copilot’s GenAI to Generate Higher Performing Content

In the third module of this course, we will use Microsoft Copilot to create high performing content. We'll dive deep into three main creative types: Paid Search Ads, Social Media Posts, and SEO. And we'll utilize the work we did in the last two modules.

Course Wrap Up

In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment, concluding this Specialization.