Overview

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Explore how Microsoft Copilot is transforming business functions. Discover Copilot's AI-powered features designed to streamline interactions and improve efficiency. Learn how to harness Copilot to automate responses to routine inquiries, rapidly resolve complex issues, and even anticipate potential problems before they escalate. Explore real-world examples of how organizations have used Copilot to elevate their customer service and success initiatives. Evaluate the tangible impact of Copilot on key metrics like customer satisfaction, retention rates, and overall experience. Gain insights into best practices for integrating Copilot into your customer-facing workflows to achieve measurable improvements in your customer support operations. By the end of this course, you'll be able to: • Identify how Copilot can optimize marketing, sales, and customer service processes. • Demonstrate the ability to use Copilot to optimize marketing, sales, and customer service processes. • Assess the benefits and potential challenges of integrating Copilot into different business functions, considering factors like efficiency, effectiveness, ethical considerations, and regulatory compliance.

Syllabus

Applications of Copilot in the workplace

This module introduces learners to the applications of Microsoft Copilot in the field of security and compliance. It explores the fundamentals of generative AI, highlighting its potential and limitations. Learners will discover the various Copilot tools designed to enhance security and compliance efforts and learn how AI capabilities like natural language processing and automation can streamline workflows and improve efficiency in tasks like security investigations, compliance audits, and risk assessments. The module also delves into how Copilot can automate repetitive tasks, freeing up security professionals to focus on more strategic initiatives.

Microsoft Copilot for marketing and sales

This module explores how Microsoft Copilot is revolutionizing marketing and sales strategies. Discover the AI-powered tools and capabilities tailored to these functions and learn how to leverage them to drive growth and enhance customer experiences. You’ll explore the world of personalized marketing campaigns, optimized sales processes, and improved customer engagement using Copilot. Learn to create compelling marketing copy, generate qualified leads, and track campaign performance with precision. And you’ll be introduced to how to assess the impact of Copilot on marketing ROI, sales conversion rates, and customer satisfaction through real-world examples and case studies.

Copilot's capabilities for customer success and support initiatives

This module explores how Microsoft Copilot is transforming customer success and service operations. Discover Copilot's AI-powered features designed to streamline interactions, improve efficiency, and enhance the overall customer experience. Learn how to harness Copilot to automate responses to routine inquiries, rapidly resolve complex issues, and even anticipate potential problems before they escalate. Explore real-world examples of how organizations have used Copilot to elevate their customer service and success initiatives. Evaluate the tangible impact of Copilot on key metrics like customer satisfaction, retention rates, and overall experience. Gain insights into best practices for integrating Copilot into your customer-facing workflows to achieve measurable improvements in your customer support operations.