Generative AI in User Research and Design Thinking

Overview

Ready to revolutionize your design process? In today's fast-paced world, creating products and services that truly resonate with users is paramount. This course dives deep into the power of human-centered design, exploring how Design Thinking and user research can transform your approach to creating impactful solutions. In this course, you'll learn how to harness the potential of generative AI to supercharge your design process, from gathering insights to generating innovative ideas. Discover how to seamlessly integrate AI tools into your workflow to master user research, extract meaningful data, and generate groundbreaking strategies. This course will equip you with the knowledge and skills to create truly user-centric experiences while understanding the ethical implications of AI. By the end of this course, you'll be able to confidently apply AI-powered design thinking to deliver exceptional products and services. You will also master AI tools for user research, synthesize and interpret research data, and apply AI to generate strategic insights. All you need is a curious mind and a will to learn. Experience as Design Thinking practitioner, or as Business Consultants would be an added advantage. This course does not need any programming skills.

Syllabus

Preparation for Discovery

This module explores the transformative role of Artificial Intelligence in user research, offering a comprehensive understanding of how AI can enhance and streamline various research processes.

Research

This module provides a thorough exploration of primary research methods, equipping learners with the essential skills and knowledge to conduct effective and insightful user research from scratch.

Synthesis

This module focuses on synthesizing primary research data, employing AI-driven techniques like affinity mapping and pattern recognition to identify key themes. Participants learn to create user journeys using Chat GPT, gaining insights into user behavior and preferences. The module also covers AI-powered insight generation for strategic decision-making, preparing participants to apply synthesized data effectively in user-centric design and planning.