Social Media Bootcamp (Live Online)

This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.TakeawaysUnderstand what types of social media platforms are available and how they are usedLook at case studies on effective use of social mediaLearn best practices on how to engage peopleLook at monitoring, research and engagement tools available to marketers and brandsLearn to evaluate social standing of a brandEngage users via social platformsExamine social media engagement strategiesLearn tools and techniques to measure effectiveness and ROIMeasure effectiveness using free toolsPrereqs & PreparationYou will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.This course will occur completely online using Zoom and Slack.Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.This workshop is for beginners.