This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.
Takeaways
- Understand what types of social media platforms are available and how they are used
- Look at case studies on effective use of social media
- Learn best practices on how to engage people
- Look at monitoring, research and engagement tools available to marketers and brands
- Learn to evaluate social standing of a brand
- Engage users via social platforms
- Examine social media engagement strategies
- Learn tools and techniques to measure effectiveness and ROI
- Measure effectiveness using free tools
Prereqs & Preparation
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This course will occur completely online using Zoom and Slack.
- Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
- This workshop is for beginners.
