Psychology in Social Media (Live Online)

Psychology in Social Media: How to Create Engaging ContentSocial media engagement builds customer brand relationships, strengthens brand loyalty, and increases word-of-mouth advocacy, which is a much more potent conversion tool than advertising.However, while 90% of today's startups and SME's engage in social media marketing, few manage to produce engaging content that creates trust, builds brand advocacy and breeds business results.This interactive workshop will explore the secrets behind social media psychology, in other words - why users comment, like and share, and how these powerful insights can be used to grow business.We'll also explore:challenges faced by brands when building engaged communities on social media and how to tackle themcase studies and examples of engaging social media campaignstakeaways and practical strategies for building engagement through social mediaTakeawaysDiscover the power of social proof and learn practical strategies for building it up for your business or brandLearn about the role of emotion in social media marketing and the most powerful drivers for engagementDiscover how successful brands use the above to create content that brings customers closer, gives them more of what they want and creates loyalty and lasting relationshipsPreparationThis class is taken completely online via Zoom. You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.