Social Media for Business (Live Online)

Social networks such as Instagram, Twitter, TikTok, Snapchat, YouTube and LinkedIn have become popular platforms for brands and people to connect and communicate directly with one another. In business, these platforms are essential to selling products and services and reaching customers. This course will prepare you for success in social media campaign management, audience engagement and content communications.Job OutlookThe expected growth of public relations specialists, including social media specialists, predicted by the BLS is 11% from 2020-2030. FAQsWhat Do Social Media Managers Do?Social Media Managers create and maintain brand promotions, company information, and marketing campaigns for their company across several social media networks. Course ObjectivesLearn about various networks, apps, and marketing and branding techniques To plan goals and objectives for a social media campaignTo engage an audience through social media channelsTo write and prepare appropriate contentTo plan editorial calendars for social media channelsTo utilize third-party web services to implement social media campaignsTo measure and analyze the effectiveness of a social media campaignsPrerequisitesThere are no specific prerequisites for taking this course.CurriculumWhat is Social Media, the Term, the Purpose, the ImportanceThe Importance of Social Media in Business10 Types of Social Media and How Each Can Benefit Your BusinessInternet Statistics on Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapchatDoing Business with Facebook, Twitter, LinkedIn, YouTube, InstagramThe Essential Social Media Design and Sizing Cheat Sheet Creating Social Media Banners Email MarketingCreating and designing Email Marketing Use Gmail to Get Google Local Listing ReviewsHow to Get Around the Great FirewallSocial Media and Censorship