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Fundamentals of Strategic Planning (Live Online)

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Overview

Improve your knowledge of strategic planning to understand what senior management is thinking and why—and increase your value to your organization!Who Should AttendManagers and supervisors who want to expand their strategic planning skills and management perspective…and anyone who must communicate with managers and leaders involved in the creation and implementation of strategy.Here’s an overview of strategic planning for those not directly involved in the planning process, but who want to understand the impact of strategy on their work and their organization’s success. Gain a perspective and vocabulary for strategic planning to help you actively and constructively support your firm’s strategic direction.How You Will BenefitUnderstand what strategy and strategic planning mean to an organizationLearn key concepts and the language used by those involved in strategic planningDiscover various approaches companies use to develop strategyFind out how strategy moves from concept through implementation to realizationRecognize techniques companies use to assess their current and future environmentsIdentify specific ways you can contribute to your organization’s strategic successWhat You Will CoverWhat strategy and strategic planning really meanHow strategy creates value for customers and stakeholdersHow companies develop strategy: seven strategic planning processesThe strategic planning process in action: five stages of a classic approachAssessing the environmentsThree Ds of strategy: discussion, decision, developmentImplementing strategy: how strategy cascades through the organizationCourse OutlineLearning ObjectivesDefine Strategic Planning and StrategyArticulate Five Essential Strategy Decisions That Drive Strategy Formation and Implementation in an OrganizationDescribe How Strategy Cascades Throughout an OrganizationLink Your Specific Role to the Organizational Strategy and to the Actions Required to Implement the Strategic PlanWhat Is Strategic Planning?Define Strategic Planning and StrategyIdentify Five Key Questions for Organizational SuccessRecognize a Generic Process for Strategy FormationDetermine Key StakeholdersDescribe How Strategy Permeates the OrganizationWhy Organizations Create StrategyRecognize the Grand Design Within the OrganizationExplain the Significance of the Environments Affecting the OrganizationDiscuss Growth and Profit StrategiesDescribe Various Market SegmentationsIdentify How Organizations Create Value for Their Customers and StakeholdersExpress How an Organization Decides It Value PropositionState Why It Is Important to Link Your Actions to StrategyThe Strategic Planning Process in ActionIdentify the Five Stages of a Classic Strategic Planning FrameworkDescribe How Strategy Works in an OrganizationArticulate the Highlights and Time Requirements of the ProcessRecognize Your Role in Your Organization’s Strategic PlansAssessing the EnvironmentIdentify Strategic Patterns in the EnvironmentExplain and Anticipate PatternsExpress Why Assessing the Environment Is ImportantDescribe Six Tools/Techniques for Conducting External and Internal AssessmentsThree Ds of Strategy—Discussions, Decisions and DevelopmentReview Key Stages of the Strategic Planning ProcessDescribe How SWOTs, Core Competencies and Critical Success Factors Are Incorporated into the Strategic DiscussionsAppreciate the Rationale Behind Strategic DecisionsImplementing and Reviewing StrategyDiscuss Strategic Alignment and What It Means to an OrganizationIdentify the Ways an Organization Creates Strategic AlignmentDevelop a Series of Questions to Facilitate Strategic ConversationsRecognize Accountability SystemsIdentify Reward and Recognition Incentives for SuccessExpress Why, When and How Often Strategy Should Be ReviewedAlternative Approaches to Create StrategyIdentify Seven Strategic Planning ApproachesDiscuss Which Approach Would Best Fit Your Organization

Taught by

American Management Association

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