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Cabrillo College

Marketing Principles

Cabrillo College via California Community Colleges System

Overview

Prepares students to apply business marketing concepts and principles. Introduces and analyzes the marketing mix (product, price, promotion, and placement) and marketing strategies as they pertain to business operations. Provides general and practical knowledge on marketing research, target market analysis, consumer behavior, and promotional campaigns. May be offered in a distance-learning format.

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