Marketing Mix Courses and Certifications

University System of Maryland;  University of Maryland

Creating Innovative Business Models

32 reviews

Build your capabilities to create a value proposition, team strategy, market strategy, and financial strategy to transform your ideas into a startup company or innovative corporate venture

• edX
• 4 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

Marketing Strategy

Master essential marketing principles and strategies to develop comprehensive plans, conduct market research, analyze competitors, and implement effective campaigns for business success.

• Noble Desktop
• On-Demand
• Paid Course

Developing a Winning Marketing Strategy

1704 ratings at Coursera

Learn to create value through marketing by understanding buyer behavior, exploring marketing mix elements, and developing analytical skills to solve business problems and craft effective strategies.

• Coursera
• 16 hours 36 minutes
• On-Demand
• Free Online Course (Audit)

Developing a Marketing Mix for Growth

720 ratings at Coursera

Comprehensive analysis of marketing mix elements for strategic decision-making. Explore product development, distribution channels, pricing strategies, and effective brand communication techniques.

• Coursera
• 12 hours 49 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Value Chain Management

Gain critical competencies in accounting, operations, and marketing to create, model, analyze, and maximize value across organizational functions for enhanced customer satisfaction and business success.

• Coursera
• 35 weeks, 4 hours a week
• On-Demand
• Paid Course
• 7 courses

Marketing Mix Fundamentals

1080 ratings at Coursera

Comprehensive exploration of the 4 P's of marketing: Product, Price, Place, and Promotion. Equips learners with strategic skills to effectively bring products to market and develop winning marketing strategies.

• Coursera
• 9 hours 23 minutes
• On-Demand
• Free Online Course (Audit)

Channel Management and Retailing

1108 ratings at Coursera

Learn effective distribution strategies, channel management, and retail marketing to improve business performance. Explore IT advancements, retail focus, and global trends in this comprehensive guide to modern distribution.

• Coursera
• 10 hours 54 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Marketing Strategy

Comprehensive marketing strategy program covering consumer behavior, market research, positioning, 4Ps, and culminating in a capstone project to develop a real-world marketing plan.

• Coursera
• 26 weeks, 3 hours a week
• On-Demand
• Paid Course
• 5 courses

Microcredential

Marketing Mix Implementation

Comprehensive exploration of marketing mix implementation, covering product management, pricing, distribution, and promotion strategies. Practical focus for immediate application in business contexts.

• Coursera
• 26 weeks, 3 hours a week
• On-Demand
• Paid Course
• 5 courses

International B2B (Business to Business) Marketing

566 ratings at Coursera

Explore B2B marketing strategies, decision-making in buying centers, and cross-country/cross-industry innovation. Gain insights from industry experts to enhance your international marketing skills.

• Coursera
• 9 hours 27 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Mix Implementation Capstone

98 ratings at Coursera

Hands-on capstone project applying marketing mix principles to Tesla's Model X launch, culminating in a comprehensive presentation of strategic decisions and implementation plans.

• Coursera
• 19 hours 55 minutes
• On-Demand
• Free Online Course (Audit)

International Marketing Entry and Execution

326 ratings at Coursera

Explore international marketing strategies, from consumer behavior to market entry, targeting, and positioning. Learn innovative 7S approach for cross-country and cross-industry growth in B2C contexts.

• Coursera
• 8 hours 52 minutes
• On-Demand
• Free Online Course (Audit)

Account Based Marketing (ABM) 2023 - B2B Marketing Strategy

1328 ratings at Udemy

ABM is upcoming new Marketing Strategy instead of lead generation used by both B2B Sales & Marketing teams

• Udemy
• 2-3 hours
• On-Demand
• Paid Course

Fundamentals of Marketing

976 ratings at Udemy

Learn the core concepts of Marketing by a leading Professor from India

• Udemy
• On-Demand
• Free Online Course

Reshaping Consumer Search

Gain insights into digital marketing strategy planning, covering key topics like digital disruptors, SWOT analysis, segmentation, and the marketing mix. Apply knowledge to create your own strategy plan.

• Coursera
• 14 hours 15 minutes
• On-Demand
• Free Online Course (Audit)