Marketing Courses and Certifications

The Marketing Plan

468 ratings at Coursera

Develop a comprehensive marketing plan for your product or service, covering analysis, strategy, implementation, and expected results with expert guidance and practical assignments.

• Coursera
• 16 hours 40 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Strategy Capstone Project

105 ratings at Coursera

Apply marketing strategy knowledge to solve Hotel Ipsum's business challenge. Analyze market, develop strategy, adapt marketing mix, and create implementation plan for improved results.

• Coursera
• 1 day 5 hours 34 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Mix Implementation Capstone

102 ratings at Coursera

Hands-on capstone project applying marketing mix principles to Tesla's Model X launch, culminating in a comprehensive presentation of strategic decisions and implementation plans.

• Coursera
• 19 hours 55 minutes
• On-Demand
• Free Online Course (Audit)

University of Virginia;  BCG

Cost and Economics in Pricing Strategy

668 ratings at Coursera

Explore economic factors in pricing, including cost-based approaches, price discrimination, elasticities, and channel pricing. Learn practical models and methods to maximize profits through strategic pricing decisions.

• Coursera
• 12 hours 7 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Foundations of Marketing Analytics

Develop data-driven marketing skills: extract insights, analyze relationships, forecast demand, conduct surveys, leverage social media, and optimize decisions using spreadsheet models.

• Coursera
• 30 weeks, 2 hours a week
• On-Demand
• Paid Course
• 6 courses

Meaningful Marketing Insights

282 ratings at Coursera

Develop data analysis skills to extract marketing insights from consumer data using Excel. Learn visualization, descriptive statistics, and regression analysis for informed decision-making.

• Coursera
• 10 hours 12 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Marketing Channel Strategy & B2B2C Routes to Market

Unpack the "black box" of marketing channels, learn to select partners, apply incentives, design multi-channel strategies, and explore social business channels in emerging economies and startup environments.

• Coursera
• 17 weeks, 2 hours a week
• On-Demand
• Paid Course
• 4 courses

Marketing Channel Incentives

Explore marketing channel strategies, pricing challenges, and direct selling techniques. Develop strategic skepticism to manage risks and optimize partner relationships in route-to-market implementation.

• Coursera
• 8 hours 45 minutes
• On-Demand
• Free Online Course (Audit)

Survey analysis to Gain Marketing Insights

122 ratings at Coursera

Learn advanced survey analysis techniques for marketing insights, including factor analysis, customer segmentation, and perceptual mapping. Apply statistical methods to convert survey data into actionable marketing strategies within the STP framework.

• Coursera
• 5 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Channel Governance

Gain insights on channel relationships, Amazon distribution challenges, B2B platforms, and multichannel strategies for effective marketing and business development.

• Coursera
• 9 hours 8 minutes
• On-Demand
• Free Online Course (Audit)

Forecasting Models for Marketing Decisions

78 ratings at Coursera

Develop forecasting models using Excel to predict customer behavior, assess marketing actions, and make data-driven decisions for improved business outcomes and customer value management.

• Coursera
• 11 hours 46 minutes
• On-Demand
• Free Online Course (Audit)

Managing Uncertainty in Marketing Analytics

68 ratings at Coursera

Explore methods to incorporate uncertainty in marketing decisions, including Monte Carlo simulations and probability distributions, to anticipate outcomes and make informed choices.

• Coursera
• 10 hours 51 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Channel Benefits

50 ratings at Coursera

Explore channel benefits in marketing strategy, focusing on customer buying preferences and quantifying trade-offs to create strategic options for effective routes to market.

• Coursera
• 9 hours 27 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Analytics Capstone Project

29 ratings at Coursera

Apply marketing analytics skills to conduct exploratory data analysis, examine variable relationships, and develop a predictive model for solving real-world marketing problems.

• Coursera
• 11 hours 1 minute
• On-Demand
• Free Online Course (Audit)

Marketing Channel Functions

17 ratings at Coursera

Explore channel functions in marketing, learn to quantify and optimize them, and apply this knowledge to design effective routes to market for various business contexts.

• Coursera
• 6 hours 53 minutes
• On-Demand
• Free Online Course (Audit)