Marketing Courses and Certifications

Marketing Data and Technology

Explore digital marketing analytics, focusing on Google Analytics to evaluate audience, measure success, and optimize strategies. Learn about AB testing, attribution models, and emerging trends.

• Udacity
• 3 weeks, 4-5 hours a week
• On-Demand
• Paid Course

Become an AI-Powered Marketer

Discover practical AI applications for marketing strategy, campaigns, and content creation. Learn to leverage AI tools and techniques to boost productivity and achieve better results in less time.

• Semrush Academy
• 1 hour 29 minutes
• On-Demand
• Free Certificate

Marketing Analysis - Where Theory Meets Practice

Semrush's new Marketing Analysis course provides the foundational knowledge necessary to analyze any market and build a surefire marketing strategy.

• Semrush Academy
• 2 hours 11 minutes
• On-Demand
• Free Certificate

Leadership Through Marketing

456 ratings at Coursera

Develop strategies to create value for empowered consumers, gain competitive advantage, and enhance leadership skills using data science in the digital age.

• Coursera
• 6 hours 48 minutes
• On-Demand
• Free Online Course (Audit)

Developing a Winning Marketing Strategy

1707 ratings at Coursera

Learn to create value through marketing by understanding buyer behavior, exploring marketing mix elements, and developing analytical skills to solve business problems and craft effective strategies.

• Coursera
• 16 hours 36 minutes
• On-Demand
• Free Online Course (Audit)

Developing a Marketing Mix for Growth

722 ratings at Coursera

Comprehensive analysis of marketing mix elements for strategic decision-making. Explore product development, distribution channels, pricing strategies, and effective brand communication techniques.

• Coursera
• 12 hours 49 minutes
• On-Demand
• Free Online Course (Audit)

Customer Insights: Quantitative Techniques

32 ratings at Coursera

Explore quantitative marketing research techniques for new product development, from idea generation to market sizing, using design thinking and authentic business scenarios.

• Coursera
• 14 hours 3 minutes
• On-Demand
• Free Online Course (Audit)

Global Marketing: Cultural Frameworks

Explore globalization's impact on business, consumer behavior, and workforce management through cultural frameworks. Gain insights for effective cross-cultural leadership and marketing strategies.

• Coursera
• 14 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

Global Impact: Cultural Psychology

171 ratings at Coursera

Explore globalization's impact on consumer psychology and learn strategies for infusing brands with cultural meaning to resonate with diverse global audiences and build iconic status.

• Coursera
• 11 hours 17 minutes
• On-Demand
• Free Online Course (Audit)

Applying Data Analytics in Marketing

156 ratings at Coursera

Explore data-driven marketing decisions through causal, survey, textual, and network analysis techniques. Learn to leverage customer satisfaction data for improved marketing strategies.

• Coursera
• 14 hours 31 minutes
• On-Demand
• Free Online Course (Audit)

Customer Insights: New Product Development Orientation

102 ratings at Coursera

Acquire tools and skills to gather customer insights, identify new product opportunities, and turn ideas into innovative products through integrated modules and hands-on project experiences.

• Coursera
• 11 hours 49 minutes
• On-Demand
• Free Online Course (Audit)

Global Marketing: Building Iconic Brands

103 ratings at Coursera

Explore global marketing strategies to build iconic brands, from environmental analysis to cultural positioning. Learn to craft effective marketing plans for international expansion.

• Coursera
• 12 hours 58 minutes
• On-Demand
• Free Online Course (Audit)

Foundations of marketing analytics

760 ratings at Coursera

Explore statistical and managerial segmentation, scoring models, and customer lifetime value analysis using R. Learn to identify, target, and predict the future value of customers for effective marketing strategies.

• Coursera
• 5 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

Pricing Strategy

1007 ratings at Coursera

Learn to formulate effective pricing strategies, analyze value capture, and master key concepts like price discrimination and elasticity. Gain practical skills to optimize pricing decisions and drive profitability in your business.

• Coursera
• 13 hours 18 minutes
• On-Demand
• Free Online Course (Audit)

Research Report: Delivering Insights

173 ratings at Coursera

Discover effective techniques for synthesizing research findings, deriving actionable insights, and presenting compelling market research reports that drive decision-making and solve business problems.

• Coursera
• 15 hours 11 minutes
• On-Demand
• Free Online Course (Audit)