Marketers are being asked to do more with less every day. AI can make this possible, but how? This course covers the most practical and immediate ways marketers increase productivity and success with AI. You'll learn how to level up your prompts and dive into core use cases for AI in marketing: strategy development, campaigns, and content creation. All the while, you'll take a peek into the AI tools and strategies top marketers are using today.
Overview
Syllabus
- Welcome!
- Your host Michael Olaye give you a warm welcome to this course, as well as an overview of what it will cover.
- Meet Michael
- Before we dive in, take some time to get to know your host, Michael Olaye.
- About this Course
- This course will show both strategic and practical uses of AI in marketing. Learn how it works and how you can make the most of it.
- Special Invite: Spotlight Conference by Semrush
- The Semrush Spotlight Conference on October 30th in Amsterdam is coming! We are excited to announce a special offer for our Semrush Academy Students. Grab your tickets fast, as the offer expires on August 1st!
- Lesson: How AI Works
- How do generative AI models work? This lesson provides a brief history of artificial intelligence and how it evolved into the generative AI landscape we have today.
- Special Invitation: Meet Michael in Person
- Join Michael and other top AI experts for a live panel discussion on the future of AI and marketing: May 21st and 3pm EST.
- Lesson: Prompt Engineering for Marketers
- Learn how you can enhance your prompting skills to get the most out of generative AI models.
- Walkthrough: Midjourney for Marketers with Tim Simmons
- Midjourney expert Tim Simmons (Theoretically Media YouTube channel) shares his best practices for how marketers can prompt Midjourney to get on-brand images.
- Case Study: AI and Personalization
- Learn how the Nike marketing team leverages AI to understand their customers better and deliver delightful, personalized experiences.
- Walkthrough: Developing a Marketing Strategy with Rafal Tromczynski
- Explore Digital First AI, a tool that can help you develop a marketing strategy in minutes. (Available in Semrush App Center.)
- Lesson: AI for Campaigns and Content
- Learn five key ways top marketers are integrating AI with campaign and content creation.
- Walkthrough: AI for SEO and Blogging with Alex Lindley
- Alex Lindley, managing editor of the Semrush blog, shows us his favorite AI tools for SEO-friendly content creation.
- Lesson: More Use Cases for AI in Marketing
- Michael shares key steps you can take to integrate AI into your workflows and those of your marketing team.
- Congratulations!
- You did it! After you complete the exam you'll be the proud owner of your very own Semrush Academy certificate.
Taught by
Michael Olaye
