Marketing Courses and Certifications

Introduction to Marketing

5 reviews

Learn the fundamentals to marketing, including strategies and tools used across industries.

• edX
• 6 weeks, 3-5 hours a week
• On-Demand
• Free Online Course (Audit)

Market Research and Analysis for Tech Industries

Learn market research techniques for tech industries, including consumer behavior, B2B markets, and data-driven strategies to align innovative products with critical customer needs.

• Coursera
• 18 hours 36 minutes
• On-Demand
• Free Online Course (Audit)

Understanding the Campaign Components

Learn to design and implement strategic communication campaigns, from problem identification to evaluation, enhancing skills in marketing, advertising, and public relations for effective audience engagement.

• Coursera
• 9 hours 1 minute
• On-Demand
• Free Online Course (Audit)

Building and Pitching Marketing Campaigns in Tech Industries

Learn to build and pitch effective marketing campaigns in tech industries, covering strategy, execution, sales, PR, pricing, ROI analysis, operations, innovation, branding, and customer loyalty for long-term success.

• Coursera
• 21 hours 26 minutes
• On-Demand
• Free Online Course (Audit)

How to Implement and Evaluate Communication Campaigns

Learn to implement and evaluate communication campaigns through case studies, focusing on paid, earned, shared, and owned media strategies for effective planning and execution.

• Coursera
• 3 hours 42 minutes
• On-Demand
• Free Online Course (Audit)

Intro to International Marketing

1003 ratings at Coursera

Explore international marketing fundamentals, cross-industry innovation, and effective brand management strategies. Learn to balance global similarities with local customization for successful market entry and expansion.

• Coursera
• 7 hours 32 minutes
• On-Demand
• Free Online Course (Audit)

International B2B (Business to Business) Marketing

574 ratings at Coursera

Explore B2B marketing strategies, decision-making in buying centers, and cross-country/cross-industry innovation. Gain insights from industry experts to enhance your international marketing skills.

• Coursera
• 9 hours 27 minutes
• On-Demand
• Free Online Course (Audit)

Positioning: What you need for a successful Marketing Strategy

947 ratings at Coursera

Aprenda a posicionar eficazmente seu produto, identificar segmentos-alvo e criar uma proposta de valor diferenciada para uma estratégia de marketing bem-sucedida.

• Coursera
• 10 hours 58 minutes
• On-Demand
• Free Online Course (Audit)

The Marketing Plan

468 ratings at Coursera

Develop a comprehensive marketing plan for your product or service, covering analysis, strategy, implementation, and expected results with expert guidance and practical assignments.

• Coursera
• 16 hours 40 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Strategy Capstone Project

105 ratings at Coursera

Apply marketing strategy knowledge to solve Hotel Ipsum's business challenge. Analyze market, develop strategy, adapt marketing mix, and create implementation plan for improved results.

• Coursera
• 1 day 5 hours 34 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Mix Implementation Capstone

102 ratings at Coursera

Hands-on capstone project applying marketing mix principles to Tesla's Model X launch, culminating in a comprehensive presentation of strategic decisions and implementation plans.

• Coursera
• 19 hours 55 minutes
• On-Demand
• Free Online Course (Audit)

University of Virginia;  BCG

Cost and Economics in Pricing Strategy

668 ratings at Coursera

Explore economic factors in pricing, including cost-based approaches, price discrimination, elasticities, and channel pricing. Learn practical models and methods to maximize profits through strategic pricing decisions.

• Coursera
• 12 hours 7 minutes
• On-Demand
• Free Online Course (Audit)

Meaningful Marketing Insights

282 ratings at Coursera

Develop data analysis skills to extract marketing insights from consumer data using Excel. Learn visualization, descriptive statistics, and regression analysis for informed decision-making.

• Coursera
• 10 hours 12 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Channel Incentives

Explore marketing channel strategies, pricing challenges, and direct selling techniques. Develop strategic skepticism to manage risks and optimize partner relationships in route-to-market implementation.

• Coursera
• 8 hours 45 minutes
• On-Demand
• Free Online Course (Audit)

Survey analysis to Gain Marketing Insights

122 ratings at Coursera

Learn advanced survey analysis techniques for marketing insights, including factor analysis, customer segmentation, and perceptual mapping. Apply statistical methods to convert survey data into actionable marketing strategies within the STP framework.

• Coursera
• 5 hours 28 minutes
• On-Demand
• Free Online Course (Audit)