Marketing Analytics Courses and Certifications

Data Science Festival

Marketing Attribution: Make the Most of Your Data - Bayesian Marketing Mix Models

Dive into advanced Bayesian Marketing Mix Models and attribution strategies, exploring data integration, stakeholder insights, and experimental calibration techniques for enhanced marketing analytics.

• YouTube
• 41 minutes
• On-Demand
• Free Video

Evaluar para el éxito: Analítica y medición de marketing

229 ratings at Coursera

Explora herramientas y prácticas de analítica de marketing para medir el rendimiento de campañas, optimizar presupuestos y comunicar resultados efectivamente usando datos y visualizaciones.

• Coursera
• 1 day 2 hours 58 minutes
• On-Demand
• Free Online Course (Audit)

运用用户画像精准营销的背后逻辑

探索如何通过用户画像分析来制定精准的营销策略，掌握数据驱动决策的核心方法，提升营销效果和客户转化率。

• XuetangX
• On-Demand
• Free Online Course

1/2切割大营销

【你将学习】 1. 营销思维：要么做第一，要么做唯一 2. 营销案例：亲自操盘实操案例解读，提升你的营销思维，开阔你的营销视野。 3. 切割营销：将对手逼向一侧，产品差异切割

• XuetangX
• On-Demand
• Free Online Course

Central University of Finance and Economics

大数据营销

Master 大数据营销的核心概念和应用，从数据分析、产品创新到客户管理，掌握数字时代营销策略，提升数据驱动决策能力，实现商业价值最大化。

• XuetangX
• On-Demand
• Free Online Course

基于7Q理论的实战金融营销学

Discover how to master financial marketing using the 7Q theory framework, focusing on public sales presentations, strategic planning, performance analysis, and marketing modeling for enhanced professional success.

• XuetangX
• On-Demand
• Free Online Course

365 Data Science

Customer Analytics

25 reviews

Learn segmentation, targeting, positioning, marketing mix, and price elasticity to enhance your customer analytics skills and drive business growth.

• YouTube
• 1 hour 30 minutes
• On-Demand
• Free Video

Marketing Analytics

12 reviews

Measure, manage, and analyze marketing performance to maximize effectiveness and ROI. Learn to evaluate brand assets, customer lifetime value, and design experiments for data-driven decision-making.

• Coursera
• 16 hours 8 minutes
• On-Demand
• Free Online Course (Audit)

Google Analytics Bootcamp (Live Online)

Master Google Analytics fundamentals and advanced features to track website data, create measurement plans, set up conversion tracking, analyze reports, and implement effective marketing campaign tracking strategies.

• Noble Desktop
• 12 hours
• On-Demand
• $650.00

Content Marketing Bootcamp (Live Online)

Master essential content marketing strategies, from creation and promotion to measurement, while learning to build effective calendars, map content to buying stages, and maximize ROI through data-driven decisions.

• Noble Desktop
• 6 hours
• On-Demand
• $325.00

Email Marketing Bootcamp (Live Online)

Master essential email marketing strategies, from list building to campaign optimization, and create compelling emails that drive engagement and results while maintaining strong deliverability.

• Noble Desktop
• 6 hours
• On-Demand
• $325.00

Marketing Strategy (Live Online)

Master essential marketing principles and strategies to develop comprehensive plans, conduct market research, analyze competitors, and implement effective campaigns for business success.

• Noble Desktop
• 12 hours
• On-Demand
• $325.00

Marketing Analytics in Google Sheets

Learn how to ensure clean data entry and build dynamic dashboards to display your marketing data.

• DataCamp
• 4 hours
• On-Demand
• Free Trial Available

Machine Learning for Marketing Analytics in R

In this course you'll learn how to use data science for several common marketing tasks.

• DataCamp
• 4 hours
• On-Demand
• Free Trial Available

Intermediate Google Sheets

Expand your Google Sheet skills. Learn how data validation, statistics, and regular expressions can save you time with Excel and Sheets!

• DataCamp
• 12 hours
• On-Demand
• Free Trial Available