Marketing Analytics Courses and Certifications

Data Science Festival

Scaling Paid Marketing with Automation and Predictive Models

Discover strategies for scaling paid marketing through automation and predictive modeling, enhancing budget planning and optimization for improved marketing efficiency.

• YouTube
• 46 minutes
• On-Demand
• Free Video

Data Science Festival

Making MMM Work for B2B Marketing

Explore B2B marketing strategies using Marketing Mix Modeling (MMM). Learn from Twilio experts about adapting MMM techniques traditionally used in B2C for B2B applications.

• YouTube
• 48 minutes
• On-Demand
• Free Video

Data Science Festival

Retail Media Science: From Measurement to Optimization

Explore retail media fundamentals, budget optimization techniques, and advanced marketing modeling approaches for effective measurement and optimization in the retail media landscape.

• YouTube
• 52 minutes
• On-Demand
• Free Video

Databricks

Marketing Analytics in a Cookieless World - Media Mix Models at Scale

Explore media mix models for privacy-preserving marketing analytics in a cookieless world, enabling accurate measurement and optimization of advertising campaigns.

• YouTube
• 20 minutes
• On-Demand
• Free Video

Databricks

Building a Modern Marketing Team with Machine Learning and Databricks

Discover how Rogers leverages ML and Databricks to revolutionize marketing, featuring a reusable framework for data science across industries and insights on implementing key marketing models.

• YouTube
• 30 minutes
• On-Demand
• Free Video

Data Science Conference

Zero-Party Data - Giving AI the Power of Understanding User Motivations

Discover how zero-party data empowers AI to understand user motivations, enabling more effective personalization and marketing strategies through direct consumer insights and preferences.

• YouTube
• 19 minutes
• On-Demand
• Free Video

Evaluar para el éxito: Analítica y medición de marketing

207 ratings at Coursera

Explora herramientas y prácticas de analítica de marketing para medir el rendimiento de campañas, optimizar presupuestos y comunicar resultados efectivamente usando datos y visualizaciones.

• Coursera
• 1 day 2 hours 58 minutes
• On-Demand
• Free Online Course (Audit)

运用用户画像精准营销的背后逻辑

探索如何通过用户画像分析来制定精准的营销策略，掌握数据驱动决策的核心方法，提升营销效果和客户转化率。

• XuetangX
• On-Demand
• Free Online Course

1/2切割大营销

【你将学习】 1. 营销思维：要么做第一，要么做唯一 2. 营销案例：亲自操盘实操案例解读，提升你的营销思维，开阔你的营销视野。 3. 切割营销：将对手逼向一侧，产品差异切割

• XuetangX
• On-Demand
• Free Online Course

Central University of Finance and Economics

大数据营销

Master 大数据营销的核心概念和应用，从数据分析、产品创新到客户管理，掌握数字时代营销策略，提升数据驱动决策能力，实现商业价值最大化。

• XuetangX
• On-Demand
• Free Online Course

基于7Q理论的实战金融营销学

Discover how to master financial marketing using the 7Q theory framework, focusing on public sales presentations, strategic planning, performance analysis, and marketing modeling for enhanced professional success.

• XuetangX
• On-Demand
• Free Online Course

Marketing Analytics

12 reviews

Measure, manage, and analyze marketing performance to maximize effectiveness and ROI. Learn to evaluate brand assets, customer lifetime value, and design experiments for data-driven decision-making.

• Coursera
• 16 hours 8 minutes
• On-Demand
• Free Online Course (Audit)

365 Data Science

Customer Analytics

19 reviews

Learn segmentation, targeting, positioning, marketing mix, and price elasticity to enhance your customer analytics skills and drive business growth.

• YouTube
• 1 hour 30 minutes
• On-Demand
• Free Video

Microcredential

Marketing Analytics

244 ratings at Udacity

Gain foundational data skills for marketing: collect and analyze data, model scenarios, and communicate findings using Excel and Tableau. Learn data visualization and marketing analytics techniques.

• Udacity
• 3 months
• On-Demand
• Paid Course

Google Analytics Bootcamp

Master Google Analytics fundamentals and advanced features to track website data, create measurement plans, set up conversion tracking, analyze reports, and implement effective marketing campaign tracking strategies.

• Noble Desktop
• On-Demand
• Paid Course