Marketing Analytics Courses and Certifications

Databricks

Marketing Analytics in a Cookieless World - Media Mix Models at Scale

Explore media mix models for privacy-preserving marketing analytics in a cookieless world, enabling accurate measurement and optimization of advertising campaigns.

• YouTube
• 20 minutes
• On-Demand
• Free Online Course

Databricks

Building a Modern Marketing Team with Machine Learning and Databricks

Discover how Rogers leverages ML and Databricks to revolutionize marketing, featuring a reusable framework for data science across industries and insights on implementing key marketing models.

• YouTube
• 30 minutes
• On-Demand
• Free Online Course

Evaluar para el éxito: Analítica y medición de marketing

163 ratings at Coursera

Explora herramientas y prácticas de analítica de marketing para medir el rendimiento de campañas, optimizar presupuestos y comunicar resultados efectivamente usando datos y visualizaciones.

• Coursera
• 1 day 2 hours 58 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Analytics

12 reviews

Measure, manage, and analyze marketing performance to maximize effectiveness and ROI. Learn to evaluate brand assets, customer lifetime value, and design experiments for data-driven decision-making.

• Coursera
• 16 hours 8 minutes
• On-Demand
• Free Online Course (Audit)

365 Data Science

Customer Analytics

16 reviews

Learn segmentation, targeting, positioning, marketing mix, and price elasticity to enhance your customer analytics skills and drive business growth.

• YouTube
• 1 hour 30 minutes
• On-Demand
• Free Online Course

Microcredential

Business Analytics

1 review

Develop data-driven decision-making skills using statistical analysis, computing tools, and mathematical models to improve business performance and predict outcomes across various domains.

• edX
• 48 weeks, 8-10 hours a week
• On-Demand
• $996.00
• 3 courses

Digital Marketing Capstone

588 ratings at Coursera

Execute a digital marketing campaign using simulations, applying strategies for targeted ads, email campaigns, and landing page optimization to improve key performance indicators.

• Coursera
• 13 hours 35 minutes
• On-Demand
• Free Online Course (Audit)

Foundations of marketing analytics

755 ratings at Coursera

Explore statistical and managerial segmentation, scoring models, and customer lifetime value analysis using R. Learn to identify, target, and predict the future value of customers for effective marketing strategies.

• Coursera
• 5 hours 48 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Strategic Business Analytics

1 review

Develop business intelligence insights using statistical techniques in R, covering analytics approaches across industries and learning to present findings effectively to stakeholders.

• Coursera
• 22 weeks, 2 hours a week
• On-Demand
• Paid Course
• 4 courses

Network Analysis for Marketing Analytics

Explore network analysis for marketing data, covering text datasets and social networks. Learn key concepts, data structures, and visualization techniques through Python tutorials and a hands-on project.

• Coursera
• 10 hours 20 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Text Marketing Analytics

Explora métodos avanzados de análisis de marketing como clasificación de texto, modelado de temas y análisis de redes semánticas usando Python, ideal para profesionales en ciencia de datos.

• Coursera
• 17 weeks, 3 hours a week
• On-Demand
• Paid Course

Supervised Text Classification for Marketing Analytics

14 ratings at Coursera

Learn to use supervised deep learning for text classification in marketing analytics, covering machine learning workflows, neural networks, and practical implementation using Google Colab and Python.

• Coursera
• 12 hours 23 minutes
• On-Demand
• Free Online Course (Audit)

Regression Modeling for Marketers

Elevate marketing skills with regression analysis, data visualization, and advanced statistical techniques for quantifying, explaining, and predicting marketing outcomes and consumer behavior.

• Coursera
• 19 hours 9 minutes
• On-Demand
• Free Online Course (Audit)

Facebook;  Meta

Meta Marketing Science Certification Exam

142 ratings at Coursera

Comprehensive exam preparation for Meta Marketing Science certification, covering study resources, registration, and career support.

• Coursera
• 1 hour 5 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Foundations of Marketing Analytics

Develop data-driven marketing skills: extract insights, analyze relationships, forecast demand, conduct surveys, leverage social media, and optimize decisions using spreadsheet models.

• Coursera
• 30 weeks, 2 hours a week
• On-Demand
• Paid Course
• 6 courses