Digital Marketing Courses and Certifications

Social Media Advertising

307 ratings at Coursera

Learn effective social media advertising strategies for Facebook, Instagram, and Twitter. Explore targeting options, campaign types, and performance metrics to optimize your small business's digital marketing efforts.

• Coursera
• 6 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Social Media Marketing

1 review

Comprehensive training on social media marketing strategies, from consumer insights to analytics. Learn to become an influencer and develop effective campaigns for business success in the digital age.

• Coursera
• 30 weeks, 2 hours a week
• On-Demand
• Paid Course
• 6 courses

Introduction to Social Media Analytics

107 ratings at Coursera

Learn to analyze social media data for marketing insights, including social listening techniques, opinion evaluation, and applying analytics to social media activity for business decisions.

• Coursera
• 9 hours 16 minutes
• On-Demand
• Free Online Course (Audit)

Content Marketing Using Generative AI

27 ratings at Coursera

Learn to leverage Generative AI for effective content marketing, optimizing campaigns with customer insights and personalized strategies to enhance brand promotion and stay competitive.

• Coursera
• 1 hour 41 minutes
• On-Demand
• Free Online Course (Audit)

Advanced Content and Social Tactics to Optimize SEO

1178 ratings at Coursera

Optimize SEO through content marketing, social media strategies, and influencer partnerships. Learn to create world-class content, build audience engagement, and enhance online visibility.

• Coursera
• 14 hours 5 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Search Engine Optimization (SEO)

Master the fundamentals of search engine optimization, from Google's algorithms to content strategy, website audits, and international SEO practices, culminating in hands-on consulting experience.

• Coursera
• On-Demand
• Paid Course
• 5 courses

Microcredential

Content Strategy for Professionals

Enhance organizational goals through credible, transparent media storytelling. Learn best practices for creating, implementing, and managing engaging content across platforms to reach and grow target audiences.

• Coursera
• 17 weeks, 1 hour a week
• On-Demand
• Paid Course
• 5 courses

Explore Digital Tech Careers: Introduction to Click Start

Discover digital tech careers with Click Start, a UK program for 16-30 year-olds. Gain essential skills in coding, AI, and digital marketing to unlock exciting opportunities and boost your career potential.

• Coursera
• 1 hour 9 minutes
• On-Demand
• Free Online Course (Audit)

Digital Marketing Institute

Social Media and Social Content Strategy

75 ratings at Coursera

Aprenda a criar estratégias eficazes de marketing em mídias sociais, desde princípios básicos até técnicas avançadas de engajamento e análise de dados, para impulsionar o sucesso dos negócios online.

• Coursera
• 10 hours 48 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

ChatGPT: Master Free AI Tools to Supercharge Productivity

Unlock AI's potential to boost productivity across domains. Master ChatGPT and generative AI tools for diverse applications, from marketing to machine learning. Discover customizable patterns to leverage AI in various fields.

• Coursera
• On-Demand
• Paid Course
• 3 courses

Microcredential

Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

Comprehensive digital advertising program covering search, social media, and native advertising strategies for small businesses, including industry certifications.

• Coursera
• 22 weeks, 2 hours a week
• On-Demand
• Paid Course
• 4 courses

Search and Display Advertising

91 ratings at Coursera

Learn to create and optimize Google Ads Search campaigns for small businesses. Gain practical skills, earn Google certification, and discover smart strategies for effective search advertising on limited budgets.

• Coursera
• 8 hours 10 minutes
• On-Demand
• Free Online Course (Audit)

Programmatic Advertising

57 ratings at Coursera

Explore native advertising strategies, programmatic techniques, and connected TV opportunities. Learn targeting methods, ethical considerations, and industry trends in digital advertising.

• Coursera
• 11 hours 42 minutes
• On-Demand
• Free Online Course (Audit)

Introduction to Digital Advertising

Learn digital advertising essentials, from display to programmatic, and gain strategic insights to leverage cutting-edge ad technologies for business success.

• Coursera
• 6 weeks
• On-Demand
• Free Online Course (Audit)

Search and Display Advertising

Learn to create and optimize Google Ads Search campaigns for small businesses, including practical exercises and certification preparation from industry experts.

• Coursera
• 5 weeks
• On-Demand
• Free Online Course (Audit)