Competitor Analysis Courses and Certifications

How to Create an Effective Marketing Strategy

Learn to develop a solid marketing strategy, set business goals, and conduct competitor analysis to gain a competitive edge.

• Semrush Academy
• 30 minutes
• On-Demand
• Free Certificate

Competitive Strategy

22 reviews

Explore game theory and strategic decision-making to gain competitive advantage in business. Learn competitor analysis, market entry, R&D strategies, and product design for organizational success.

• Coursera
• 19 hours
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Foundations of Business Strategy

21 reviews

Develop strategic thinking skills to analyze competitive environments and recommend firm positioning. Learn key frameworks like SWOT, Five Forces, and Capabilities Analysis to create successful business strategies.

• Coursera
• 9 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

Rank Tracking Course

Learn how to evaluate your ongoing SEO campaign by tracking your website's online visibility, and analyzing Google's SERPs with the help of Semrush tools.

• Semrush Academy
• 30 hours
• On-Demand
• Free Certificate

Keyword Research Course with Greg Gifford

Pump up your knowledge on the basics of keyword research.

• Semrush Academy
• 46 minutes
• On-Demand
• Free Certificate

Marketing Analysis - Where Theory Meets Practice

Semrush's new Marketing Analysis course provides the foundational knowledge necessary to analyze any market and build a surefire marketing strategy.

• Semrush Academy
• 2 hours 11 minutes
• On-Demand
• Free Certificate

Social Media Marketing Crash Course

Master social media marketing essentials: audience insights, competitor tracking, algorithm optimization, organic strategy building, influencer collaboration, and analytics-driven decision making.

• Semrush Academy
• 1 hour 14 minutes
• On-Demand
• Free Certificate

Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers

Aprenda a maximizar o ROI através de análises de marketing, focando em dados essenciais e ferramentas práticas para tomar decisões informadas e impulsionar o crescimento do negócio.

• Semrush Academy
• 1 hour 52 minutes
• On-Demand
• Free Certificate

Backlink Management Course with Greg Gifford

Learn effective backlink management and link building strategies to boost your website's visibility in search results, including research techniques, competitive analysis, and penalty recovery.

• Semrush Academy
• 49 minutes
• On-Demand
• Free Certificate

Fundamentals of Marketing Analytics

Learn to measure and optimize marketing campaigns using Google Analytics, Search Console, and Semrush. Discover strategies for SEO, competitor analysis, and backlink evaluation to enhance your digital marketing efforts.

• Semrush Academy
• 2 hours 22 minutes
• On-Demand
• Free Certificate

Digital Advertising 101

Master digital advertising strategy: set objectives, profile audience, analyze competitors, choose channels, create content, allocate budget, and diagnose performance for effective campaigns.

• Semrush Academy
• 1 hour 51 minutes
• On-Demand
• Free Certificate

The Strategist's Challenge

65 ratings at Coursera

Develop strategic thinking skills, analyze competitive environments, and recommend firm positioning. Learn key frameworks like SWOT, Five Forces, and Capabilities Analysis to create successful business strategies.

• Coursera
• 5 hours 12 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Management Essentials: Market Analysis

Discover marketing management essentials, mastering 5C analysis for strategic decision-making and market opportunity assessment to elevate your expertise efficiently.

• Coursera
• 1 hour 55 minutes
• On-Demand
• Free Online Course (Audit)

Ultimate 2024 Google Ads Training: Profit with Pay Per Click

52594 ratings at Udemy

The ultimate Google Ads training with over 218,000 students and 52,000+ reviews. Updated content for 2024!

• Udemy
• 1 day 11 hours 18 minutes
• On-Demand
• Paid Course

Business Fundamentals: Corporate Strategy

25933 ratings at Udemy

Business Strategy: Understand What It Takes To Be Successful In Business

• Udemy
• 2 hours 59 minutes
• On-Demand
• Paid Course